What is a Non-Profit Organization?

A Non-Profit Organization (NPO) is an establishment that a group of people manages, and its primary goal is to generate profit for society. It is a usual business, except all the income produced must be spent for the organization’s needs and purposes. Commonly Non-Profit organizations are schools, universities,  political organizations, business associations, churches, etc.; the tax system applies differently to Non-profit entities. 

Non-profit organizations are liable to investors, founders, volunteers, the public, donors, and recipients of the program. These people make it possible for the organization to do its best. So it is essential to attract and interest investors and other profitable people with your organization. That is where marketing comes in.  

Shuttering the myths 

Nowadays the digital world is getting wider and wider, every company has social media and using content marketing to promote their product. But people still have an incorrect image of marketing and what it really is, that’s why some organizations and businesses think that they don’t need a marketing team to help them promote their company, between them is Non-profit organizations.

Let’s break this ice between marketing and people and say what is real and what is not. 

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1. A digital agency is a luxury.

Many people think that spending on marketing is for large, luxury brands and other companies can’t afford them. But marketing isn’t about whether it’s affordable or not, it is necessary for success, to reach your supporter, and to interest investors, especially when you are a non-profit organization. 

2. It is not that hard to promote your product.

Another very popular myth is that anyone can do what marketers and digital marketing agencies do, some people think that they can build marketing strategies without any experience and knowledge in this field. 

Reality is the opposite, if you don’t know what you are doing, the chances that your strategy won’t work are extremely high. People learn years and collect experience to be professional and get the organization result they want. So investing in marketing isn’t wasted money. It is an investment that will bring your company benefits.  

3. Non-profit organizations don’t need marketing. 

This myth comes from the fear your organization will appear wasteful to investors. But how will investors know about you if you don’t promote yourself? If you think twice, you can see that marketing allows you to reach twice and three times more donors, investors, and interested people. It is essential in today’s world to have a marketing plan because competition levels get higher every day. 

Take market-oriented approach

The market-oriented approach is perspective, which focuses on customers and their desires. For non-profit organizations, it means changing a few things. You can use any traditional digital marketing strategy tool, such as email marketing, digital advertising, social media marketing and so on. Firstly, reclassify why you think people should support your organization. Another important step is to adjust your resources for your supporters. And lastly, start marketing research to find new investors and supporters.

Results 

When hiring a digital agency that will organize your marketing needs and start working on it. Make an investor-centric approach, and emphasize all your features, you will soon notice how your result changes, more people know about your non-profit organization, more donors are appearing, and your organization has better status in the community, who refuses to have all these benefits? 

How to hire the correct digital agency?

All the above results sound tempting, but only professionals can bring such outcomes. That is why it is important to choose the correct agency. Here are some steps to take to pick the right marketing team. 

• Decide what is your needs in marketing, and what kind of service your organization requires, is it a full digital marketing strategy or do you need to work on a few channels?
• After you know your needs, it is time to search for a digital agency, preferably one that has experience with non-profit organizations. 
• Take consultation with the agency, this will help you see their experience better. 

Conclusion 

There is no doubt that a digital agency is essential for your non-profit organization. every kind of business needs brand awareness. It may be different from other businesses with its specific characteristics, but a non-profit organization needs to reach people and be presentable for society, like other companies.

As our agency has long experience working with non-profit organizations, we can help you with any goal you have. If you still have any doubts, contact our marketing team to answer any of your questions. 

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Who is a UI/UX designer?

In the modern world if you have a company and developing a product there is no dispute about whether you need a designer or not. The main question is which one is more relevant for your company. In the designer’s world, there is a variety, like UX, UI, UX/UI, product designers, graphic designers, and even designer-developer, so you should know which one is the most suitable for your business, before hiring one.

UI designer

UI stands for user interface, so UI designers are people who approach aesthetics and designs for your target audience. Everything started with colors and fonts chosen by a UI designer. They make an appearance on your website and make it as user-oriented as possible. Here are the things UI designers are best at:

• Making your product attractive
• Knowing and understanding design trends
• Using the color and composition theories
• Balancing the art and technical side to make the perfect product 

UX designer

UX designers are more likely to analyze and strategize things for your website. Their job is to make the user experience more pleasant, friendly, and attractive.

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To do that they have to know everything about the market, audience, and preferences. UX designers are also proficient artists. They have to make prototypes and outlines for your website. 

When UX and UI designers work together they can make your website digitally stunning. There is a strong side of UX designers:

• Analyzing user research and making products more user-choice.
• Making the product usable.
• Categorizing software functionality into steps.

UI/UX designer

Some people combine both UI and UX skills. When you need both, UI/UX designer is the best choice. One person who does two jobs is cheaper, and one knows UI can make the user experience more appealing from the early stages. It is easier to talk about UI/UX designers’ strong sides.

How to decide?

Firstly, you should look objectives of your product, especially considering the product’s cost optimization and smooth developing process, don’t forget about a target audience, and be sure that your product will reach the correct one. And last but not least, create intuitive and reliable software. 

In the early stages of developing a product, UX designers are mast. They make your platform easy to use and customize it to be user-friendly. They explore a weak spot of your website and correct them for the best experience. 

Who likes a bad-looking website, appearance matters, and UI designers are people who make them look nice. Every time a visual change is essential, UI designers are a must.

If you want good looking website or mobile app that is technically right and easy for users, then you need a UX/UI designer who will do both for your product.

How to hire a UX/UI designer?

Before starting the hiring process, you should consider that Design as in every other profession has levels of professionalism. Designers are classified as junior, middle, and senior.

Junior designers are less experienced, commonly, they have just finished their studies and training. Because of the lack of proficiency, they require to be in a team or have a leader who will give them directions. If you already have a designer’s team and have additional tasks to be done, you should hire a junior UI/UX designer. 

Middle-stage designers are people with little more experience. They have already been working for a few years. They can do more difficult and big tasks. So they can be a good help in the product development process But they need weekly validation from a leader. 

And lastly, senior designers are professionals with years of experience. They will identify problems that are related to a product and solve them independently. If you need someone to develop a product from scratch or handle complex and different tasks you should hire a senior UI/UX designer. 

Wrapping up

There is no debate that if you want to make a serious product exactly for your target audience you need a designer, but If you are still wondering which one is the correct choice, our team of marketers and designers can help you make the right decision.

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Digital Talent

Just like every other specialty or profession-digital field asks of the best of what we can do. A digital agency can contain multiple services, such as: Search Engine Optimization, Social Media Marketing, Digital Audit, Software Engineering and so the list goes on. To find out more about the specific descriptions make sure to scroll through the previous articles regarding these topics!

Surely having great talents at the agency is a MUST! It’s quite important to have a team that is enthusiastic about their jobs. The digital agency creates strategies and designs from scratch to fit your taste and you brief. Practice and professionalism surely are important, but most enthusiastic and energetic teams are the ones getting creative and finding modern solutions to modern issues.

Core Ideas

Make sure the agency you’re about to pick has similar core ideas and have a good look at their portfolio. Some brands tend to pay much attention to the quantity of Portfolio elements and forget about the ideas and quality of course. If the agency fails to communicate on ideological level, it is also very likely to fail in creating the right communication strategies for you.

So, have a good look if an agency has had the experience with creating a digital product fitting to your Brand’s core ideas or even anything close enough to it.

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Do your study on Performance

Make sure you research the performance of campaigns of selected Digital Agency. How they make use of their SEO strategies and what’s important-consistency of leading the campaigns. Check how much a specific campaign has increased a Brand’s search volume and engagement. Also, take time into consideration. Don’t be shy to research how long it takes a digital agency to complete the project.

Local Culture

Now, if you’re a company based in Switzerland and aim to target the local audience-the best choice would be to look for a Swiss Digital Agency and here’s why: Keep in mind, that all countries have various target audiences. Also, these very target audiences have their preferences when it comes to UI/UX designs.

Just like everyone Else-Swiss audience also has its comfort zone. It is very likely for a Swiss individual to prefer more plain website design and it is also very likely that your local Digital Agency knows best what to offer the audience for outstanding results.

This is where a portfolio comes in handy. Once you’ve figured out what works best for your audience-it becomes easier to look for the visual samples of design you want to acquire for your brand.

Rate The Marketing Copy

It is a crucial part of marketing to have a good copy. If not excellent of course. Copywriting can include Blogposts, Marketing Content, Social Media Content and of course-UI/UX Copywriting. Take a good look at the copies a Digital Agency can provide you.

UI/UX Copies tend to be the key to both-success and failure alike. It’s all about sending clear messages to the customer of which action they are completing by pressing specific buttons.

Conclusion

In summary, to find a great Swiss Digital Agency, you need to find the team that understand what your customers may want to actually engage with your Web Campaigns. A great Agency creates what they offer as a form of Art pretty much.

Also, it’s important to note the impact of previously held projects, the idea analysis on it’s own can tell you a lot about the agency you’re about to select. Look for great talents and you will surely find the great Digital Agency.

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Multilevel Marketing Basics

To put it simply, Multilevel Marketing Strategy involves sales teams promoting specific products hierarchically. The products are being sold to the customers pretty much directly and in the process sales teams recruit additional sales reps. By nature, multilevel marketing is very similar to referral marketing strategy. The focus is an established community that is interested in updated purchases of chosen product selection.

How does it work?

Basically this is B2C communications. At a certain point a customer becomes an unofficial promoter of the product due to benefits available by their newly recruited customer base. This activity can also be referred to as being a Brand Ambassador. In Social Media communications for example, certain influencers make official agreements with companies to represent them on specific platforms. In this case, a brand ambassador pretty much chooses to be one and carries out the rest of referral work for personal and market benefits.

MLM Hierarchy System

Multilevel Marketing Hierarchy is known as Flat Hierarchy. This means, that the difference between the positions of newcomers and top executives is a bare minimum. The basic roles in this business model are: CEO, sales representative, distributor, sponsor and recruiter. The positions work in harmony and the importance of them is actually just as equal. So, simply speaking a distributor does not stand higher in hierarchy than a sales representative. All of the above are vital roles in Multilevel Marketing model.

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Popular MLM Products

As you know, marketing strategies are chosen in relevance to the production. The sales plans work best with Multilevel Marketing related products are listed here:

• Farmer’s Fairs
• Online Events
• Social Media Groups
• Home Visits
• Word of Mouth
• Viral Communications
• In Person and Virtual Parties

Active Communication in Multilevel Marketing

Based on the discussions and observations in previous paragraphs, it is clear that Multilevel Marketing depends greatly on active communication. Also it’s important to be noted, that these communications rarely have a digital form and tend to be rawer and personal. This is exactly where MLM collides with referral marketing.

But, the thing about MLM that still differentiates it from Referral Marketing is its organized form of referral systems. What we mean is, that in referral marketing customers play a PR role mostly simply because of their emotional connection to a brand or a product.

In MLM referring system is more organized and has a corporate form. Customers are practically recruited for communications. And, the motive is more likely to be the benefits one is guaranteed to have in case of successful referral sales.

Basic MLM requirements for Successful Business

Let’s review several basic requirements of the given marketing strategy to conduct a successful plan which will primarily show up on our sales statistics:

• MLM Strategies focus on recruiting sales representatives that will widen the view and perspectives of the business. It’s a long-term attitude, not a short-term one.
• MLM Strategies also focus on buy-back guarantees. It’s necessary to not let the products go to waste if several sales reps can’t succeed in selling them.
• The given strategy betters the products benefits both for customers and their reputation. Don’t be selfish.
• For representative membership there is a very minimal purchase necessity. So, as an ambassador you will not get stuff completely for free, but at the bare minimum price.
• MLM businesses include research and a strategy to focus on a target customer for sales teams to focus on.

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What is Bad Marketing?

It is actually quite difficult to make a mistake in marketing bad enough to label the whole campaign as a failure, but well, things happen and not just once, but multiple times. Bad marketing can be actually going against the rules of good and excellent marketing. Easy as that, but let’s still review the disaster in details to make sure you avoid it.

Poor Customer Research

Customer research is the fundament of any marketing campaign. If you don’t do it for the target audience, or specific purpose to serve the idea-then why even bother and especially invest? Poorly targeted marketing campaigns will have no impact whatsoever and will only result in a waste of budget and time.

Terrific Marketing Copy

We have dedicated several articles to creating a good marketing copy that sells. The basics of marketing copy include targeted language, inclusivity and a pinch of humor if necessary. Also, big complex texts just never work. Forget about it.

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A marketing copy that has not been consulted with creative team could possibly ruin even the greatest graphic design on earth or make it a meme which harms your reputation. So, you will end up getting PR in wrong context or getting sued in the worst case.

Wrong Medium

Not every product or service you offer can be eligible for all physical or digital mediums out there. Sometimes you simply need to take a different approach. Well, most of the times, but sometimes is a bare minimum which is just a shame to neglect.

Imagine trying to sell a product that you praise for its beauty or aesthetics via phone call! Not so smart is it? Maybe a graphic depiction could be a better option? And just maybe use an E-Mail for this campaign, to actually show the product.

Poor Financial Offers

Sales and free trials or samples are a holy grail for long-term financial plans. There are certain products we only buy on sale sometimes. The point is to not get too greedy. Now, for example-let’s say you have a clothing shop. You announce having seasonal sale on your location and putting summer goods on outlet because it’s winter now.

If you were to enter a shop with the excitement and found it was only 10% off, wouldn’t you be very disappointed? Or especially having this offer on a Black Friday. It’s strategically crushing for your business.

Ads with No Call to Action

Advertisement is mostly effective when it can respond to customer’s needs and drive them to complete a certain action. Especially social media ads which are flexible for this reason specifically. Even older TV ads had a phone number at the bottom to contact the seller, so in digital era it would be very inconvenient to offer something without even a chance of communication.

Too Much Fun

Some ads are funny and we love them, but we are not investing our budget for simply watching a comedy show right? So, your ad might be a little too funny, but if it leaves no desire to actually purchase the advertised product-then it’s no good. We can bet you have at least one like this in your mind and you never really purchased the product.

Wrong Keywords

Now, this one is simply too difficult to mess up. Keywords for all business industries are quite specific. It would take an extremely poor research to use inconvenient keywords. Still, anything is possible.

Let’s review the examples of Instagram hashtags. Say, you have a bakery business and you decided to create video content on Disney themed cake. Imagine using all Disney related hashtags and missing out on the ones which refer to a cake itself!

Possibly as a result the kids could view your video just for fun, but the target audience will be left out. So, make sure you don’t fall off-track when picking keywords for your digital campaigns.

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For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Forming Brand and Re-Branding Strategies and many more. Feel free to contact us anytime!