Category: Digital Consultancy & Business (EN)

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Digital Consultancy & Business (EN) Featured-Post-BrandStrategy-EN

What is Brandjacking and How to Avoid it?

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What is Brandjacking and How to Avoid it?

Auteur n°3 – Benjamin

What is Brandjacking?

Brandjacking is an ultimate headache to many enterprises, especially the leaders of specific industries. It is an activity of another group or individual, which involves acquiring the online identity of another enterprise, with the purpose of pretty much stealing the brand’s worth and authority. The theft of brand identity is far more common than you can think. And mostly it occurs with online campaigns.

Examples of Brandjacking

A Brandjacking individual may try to use the reputation of the target company for personal goals or try to damage the reputation of its target company for ridiculous reasons. Some of them may be even political campaigning reasons. This is how cancel culture currently works and Brandjacking can become the main fundament – for example-negative publicity from a celebrity may end up in the termination of a celebrity’s brand ambassador contract, but a company itself is likely to have greater losses finance wise and authority wise.

Clearly, damaged reputation leads to loss of the customer base and decreases even the possibilities of getting new leads. In such cases, some brands have to completely re-invent themselves post-crisis.

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Big Brands getting High Jacked

The bigger and the more influential the company-the higher are the chances of becoming a target of Brandjacking. Companies like Starbucks have become quite the targets in past years. In this paragraph-let’s discuss more specific examples.

  • In 2013 Coca-Cola parodied the “Bitter taste of sugar” campaign that was made for Oxfam (Netherlands),  emphasizing their unsustainable business practices.
  • Starbucks got quite in a situation when a You Tube video was posted underlining the concepts of consumption and poverty regarding their Frapuccino campaign. Quite uneasy right?
  • Fake blogs are also a big source of Brandjacking. Fake social media profiles and blogs are most commonly used for damaging the image of a specific political persona or a celebrity.
  • Affiliate brand bidding is commonly used by affiliate marketers. Such tactics are also called unethical Black Hat SEO. Make sure to check out our article about white and black hat SEO strategies for more detailed description.

How do we avoid Brand Jacking?

It’s always best to make sure you avoid such interaction rather than dealing with them after they’ve happened. Here are a few tips on Brandjacking avoidance:

  • Registration of pre-emptive brand names as screen names on Social Media sites.
  • Stay Vigilant.
  • Use Social Media monitoring tools to control the appearance of any relative case.
  • Take timely legal actions at the first sign of Brandjacking possibility.

Identity Theft and Cloning

Now, you might think-what could possibly go worse than Brandjacking in general, but let us assure you-identity theft is another crisis. Now, of course another individual cannot just completely masquerade as you, but they still can try to attain your traits right? In this case-the authenticity of the brand is clearly in danger.

Identity theft in Marketing can be exemplified through brands trying to copy others’ campaign strategies, or taglines and slogans. Also, having the brand-names all too similar. To make sure you don’t have any setbacks in legal arguments against such companies, which are basically copycats-make sure you have your products and designs or even basic key textual elements copyright organized.

Arguing later whose idea it was first-will do no good. Once you have the patent of your production-arguments become far easier. After all, anyone can say-it was my idea in the first place, right? So, ensure the safety of your legal documents regarding your intellectual properties to avoid such uneasy situations.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Software Engineering Services and many more. Feel free to contact us anytime!

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Branding (EN) Digital Consultancy & Business (EN) Featured-Post-Communication-EN

How can Relative Case Studies Improve Your B2C Communications?

How can Relative Case Studies Improve Your B2C Communications?

Auteur n°10 – Caroline

What is Relative Case Study?

The Relative Case Study in the field of Marketing is necessary to understand how our customers use the product. This is the primary definition of case study concept, but additionally we can use such relative studies for multiple purposes-like examining how our bug-fixes have affected B2C communications. In this article we shall be reviewing the benefits of these studies and how they can help grow the business.

Benefits Of Case Studies

Relative case studies in marketing are eligible to tell us practical stories and demonstrate success and failure alike. With making such relative studies we have a chance to observe good marketing strategies especially of our targeted competitors and also try to avoid the same mistakes, thus making it to the top at a better pace.

Success Research and Demonstration

When conducting a specific study, take a landing page of your competitor. The focus point on a website is to demonstrate how current customers have solved an issue via platform you offer, which potential customers are likely having too. Look for such elements and try to make case study of them. How does a competitor send this message to the audience via web? How is it places strategically? How can you offer something even better?

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The pinpoint here is to offer something better and more developed, not the exact copy of a competitor’s work. It is likely to be easily measurable with a naked eye. There can be similar principles and keywords, but their presentation form still has to differ. After all, we can’t be copycats and still claim to be doing our best right?

Case Studies for Communications

The audience does keep our business alive, so make sure you perfect your communications. If you’re struggling to do so, you can make a case study of a specific campaign that is relative to your field of business and analyze how that company landed their performance.

The study is very likely to involve platforms of communications, target audiences and timing! Timing of your communications really matter. The functional timing can be easily analyzed on your media channels through engagement insights.

Leads Conversion

As businesses, one of our main goals is to gain higher conversion rates which are also mostly achievable through strong B2C communication strategies. Leads don’t just convert themselves after all.

If you see even another field of business showing great scores at this marketing aspect, make sure don’t sleep on it. The field can be different, but after all-methods are about adapting them to yourself and your fundamental goals.

Marketing case studies maintain long-term value, meaning the similar studies have potential to automate conversion process of specific leads for a while. Unless you have a completely updated version of the product referral in your case study, it can stay on your web venue as long as you see the use of it.

Pick the right Study Format

There are various study formats and all are fit for specific goals and occasions. For a great performance have a good analysis of which method is more likely to work for you specifically.

It can be Transcription/interview or so called Expose.

Exposé is an interview form that researches specific details from a topic, event, or individual.

As for Transcription-it is an easier case study format. Transcription of an interview with your user-means there is a significant amount of text for customers to look through.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Digital Audit Services and many more. Feel free to contact us anytime!

PUBLISHED BY

Caroline

Caroline is a branding and communication specialist. She develops brand strategies and visual identities in line with our clients' ambitions. Innovation and performance are her watchwords, transforming your brand into a powerful vector of engagement and growth, her specialty.

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Digital Consultancy & Business (EN)

Everything you should know about Multi-Level Marketing Strategies

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Everything you should know about Multi-Level Marketing Strategies

Auteur n°3 – Benjamin

Multilevel Marketing Basics

To put it simply, Multilevel Marketing Strategy involves sales teams promoting specific products hierarchically. The products are being sold to the customers pretty much directly and in the process sales teams recruit additional sales reps. By nature, multilevel marketing is very similar to referral marketing strategy. The focus is an established community that is interested in updated purchases of chosen product selection.

How does it work?

Basically this is B2C communications. At a certain point a customer becomes an unofficial promoter of the product due to benefits available by their newly recruited customer base. This activity can also be referred to as being a Brand Ambassador. In Social Media communications for example, certain influencers make official agreements with companies to represent them on specific platforms. In this case, a brand ambassador pretty much chooses to be one and carries out the rest of referral work for personal and market benefits.

MLM Hierarchy System

Multilevel Marketing Hierarchy is known as Flat Hierarchy. This means, that the difference between the positions of newcomers and top executives is a bare minimum. The basic roles in this business model are: CEO, sales representative, distributor, sponsor and recruiter. The positions work in harmony and the importance of them is actually just as equal. So, simply speaking a distributor does not stand higher in hierarchy than a sales representative. All of the above are vital roles in Multilevel Marketing model.

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Popular MLM Products

As you know, marketing strategies are chosen in relevance to the production. The sales plans work best with Multilevel Marketing related products are listed here:

  • Farmer’s Fairs
  • Online Events
  • Social Media Groups
  • Home Visits
  • Word of Mouth
  • Viral Communications
  • In Person and Virtual Parties

Active Communication in Multilevel Marketing

Based on the discussions and observations in previous paragraphs, it is clear that Multilevel Marketing depends greatly on active communication. Also it’s important to be noted, that these communications rarely have a digital form and tend to be rawer and personal. This is exactly where MLM collides with referral marketing.

But, the thing about MLM that still differentiates it from Referral Marketing is its organized form of referral systems. What we mean is, that in referral marketing customers play a PR role mostly simply because of their emotional connection to a brand or a product.

In MLM referring system is more organized and has a corporate form. Customers are practically recruited for communications. And, the motive is more likely to be the benefits one is guaranteed to have in case of successful referral sales.

Basic MLM requirements for Successful Business

Let’s review several basic requirements of the given marketing strategy to conduct a successful plan which will primarily show up on our sales statistics:

  • MLM Strategies focus on recruiting sales representatives that will widen the view and perspectives of the business. It’s a long-term attitude, not a short-term one.
  • MLM Strategies also focus on buy-back guarantees. It’s necessary to not let the products go to waste if several sales reps can’t succeed in selling them.
  • The given strategy betters the products benefits both for customers and their reputation. Don’t be selfish.
  • For representative membership there is a very minimal purchase necessity. So, as an ambassador you will not get stuff completely for free, but at the bare minimum price.
  • MLM businesses include research and a strategy to focus on a target customer for sales teams to focus on.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Paid Advertisement Services and many more. Feel free to contact us anytime!

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Digital Consultancy & Business (EN) General Web Agency (EN)

How to pick the right Digital Agency for your Enterprise Success?

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How to pick the right Digital Agency for your Enterprise Success?

Auteur n°3 – Benjamin

It’s not easy to find the Right Digital Agency

If you’re new to picking a digital agency for your marketing strategy planning, you might think it cannot be too hard to choose a digital agency right? Well, it’s not really true. There are many things you should take into consideration before settling with an agency.

In this article we shall review several aspects of choosing process. Keep in mind, that just like individuals, agencies that consist of them also have their views, values and work ethics. It’s simply quite impossible to go along with just anyone.

Check the Digital Agency Portfolio

All of us have our own “hand-writing”. An agency is mostly focused on specific talents for specific purposes. Some agencies are more corporate-oriented and work for established enterprises, whereas others have greater experience and qualifications for working with start-up companies.

This is why you should check the portfolios before settling on a certain agency, simply because your business partner told you to do so. As a matter of fact, certain fields of business also need specific approach and you want to recognize talents are capable of creating what you have set your eyes on.

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Take a closer look at the Agency Team

Now, professionalism is a must, but maybe we can sometimes turn from the classic understanding of professionalism and actually recognize the enthusiasts and real-life prodigies at work. There are often teams with big names in them, but sometimes quite unfortunately they tend to be old-fashioned and might fail to take a modern approach.

Sometimes a business wants to create something scandalous and phenomenal or maybe even neo-modern. In this case it’s really important to actually research the agency team and their individual portfolios as well, to know what’s their style and how it can serve your marketing viewpoints.

Similar Core Values

It’s an ultimate must to have similar values with the agency you decide to settle on after a long search. For a very simple example, let’s say after a couple interviews you’ve decided to observe the team’s work environment. Also, their previous projects.

The team might be great with qualification status, but let’s say you have a company that wants to support women’s rights activism, or ecology in general. Yet, you see the team obviously discarding the works of their female co-workers, or you simply see their ruthless attitude towards environmental issues. Even if they get really creative, there’s a big doubt for their campaigns to be actually genuine.

Also, keeping in mind the past works, if their recent portfolio consists of brands which still conduct animal cruelty for product testing-it’s not the best choice to expect this agency to actually understand your enthusiasm for the campaigns you want to launch.

No Superficial Promises!

Generally in marketing we tend to get over excited and promise too much on the background of these positive feelings. Even in daily life-let alone the business. Yet, there is still a fine line between excitement and empty promises.

Now, of course many agencies do a great job at their specialty, but nobody’s perfect and it’s perfectly fine. Now, imagine visiting an agency for an interview or simply holding an online one. Before even presenting the brief you see the agency promising unreal results!

Seems too good to be true right? Exactly. Maybe best news is mostly what we want to hear, but it’s often better to hear what’s actually possible. So, if an agency promises to increase your SEO rankings by 350% in just one month, it’s a red flag actually.

Conclusion

In summary, all we can say is, that choosing the right agency is quite a process, but if you really trust your values and check the portfolios well, there is a huge chance you’ll find the right one after all. Just make sure to remain true to your ideas and your core-values and don’t be tricked by unrealistic promises.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Forming Brand Strategies and Engineering and many more. Feel free to contact us anytime!

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Digital Consultancy & Business (EN)

Bad Marketing Mistakes that you need to avoid at all Cost

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Bad Marketing Mistakes that you need to avoid at all Cost

Auteur n°3 – Benjamin

What is Bad Marketing?

It is actually quite difficult to make a mistake in marketing bad enough to label the whole campaign as a failure, but well, things happen and not just once, but multiple times. Bad marketing can be actually going against the rules of good and excellent marketing. Easy as that, but let’s still review the disaster in details to make sure you avoid it.

Poor Customer Research

Customer research is the fundament of any marketing campaign. If you don’t do it for the target audience, or specific purpose to serve the idea-then why even bother and especially invest? Poorly targeted marketing campaigns will have no impact whatsoever and will only result in a waste of budget and time.

Terrific Marketing Copy

We have dedicated several articles to creating a good marketing copy that sells. The basics of marketing copy include targeted language, inclusivity and a pinch of humor if necessary. Also, big complex texts just never work. Forget about it.

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A marketing copy that has not been consulted with creative team could possibly ruin even the greatest graphic design on earth or make it a meme which harms your reputation. So, you will end up getting PR in wrong context or getting sued in the worst case.

Wrong Medium

Not every product or service you offer can be eligible for all physical or digital mediums out there. Sometimes you simply need to take a different approach. Well, most of the times, but sometimes is a bare minimum which is just a shame to neglect.

Imagine trying to sell a product that you praise for its beauty or aesthetics via phone call! Not so smart is it? Maybe a graphic depiction could be a better option? And just maybe use an E-Mail for this campaign, to actually show the product.

Poor Financial Offers

Sales and free trials or samples are a holy grail for long-term financial plans. There are certain products we only buy on sale sometimes. The point is to not get too greedy. Now, for example-let’s say you have a clothing shop. You announce having seasonal sale on your location and putting summer goods on outlet because it’s winter now.

If you were to enter a shop with the excitement and found it was only 10% off, wouldn’t you be very disappointed? Or especially having this offer on a Black Friday. It’s strategically crushing for your business.

Ads with No Call to Action

Advertisement is mostly effective when it can respond to customer’s needs and drive them to complete a certain action. Especially social media ads which are flexible for this reason specifically. Even older TV ads had a phone number at the bottom to contact the seller, so in digital era it would be very inconvenient to offer something without even a chance of communication.

Too Much Fun

Some ads are funny and we love them, but we are not investing our budget for simply watching a comedy show right? So, your ad might be a little too funny, but if it leaves no desire to actually purchase the advertised product-then it’s no good. We can bet you have at least one like this in your mind and you never really purchased the product.

Wrong Keywords

Now, this one is simply too difficult to mess up. Keywords for all business industries are quite specific. It would take an extremely poor research to use inconvenient keywords. Still, anything is possible.

Let’s review the examples of Instagram hashtags. Say, you have a bakery business and you decided to create video content on Disney themed cake. Imagine using all Disney related hashtags and missing out on the ones which refer to a cake itself!

Possibly as a result the kids could view your video just for fun, but the target audience will be left out. So, make sure you don’t fall off-track when picking keywords for your digital campaigns.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Forming Brand and Re-Branding Strategies and many more. Feel free to contact us anytime!

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Branding (EN) Digital Consultancy & Business (EN)

Modern Digital Marketing Trends In Food And Beverage Industry

Baker with a variety of healthy and delicious freshly baked bread and pastry

Modern Digital Marketing Trends In Food And Beverage Industry

Auteur n°10 – Caroline

F&B Industry Evolved

Maybe if you ask a person from 80’s or 90’s what food means to them, you might get a very simple answer. It’s just food right? Or simply a beverage. Well, no-it’s not just food or beverage. Modern business drives us to conceptualize any product we offer to the target audience and this is exactly what sells. Modern buyer persona will not settle for just a product without core ideas and we better keep up with that rhythm.

F&B Digital Marketing

In these times not having digital marketing is a doomsday for almost any business. Well, unless you have a historically important pizzeria right in front of coliseum in Rome that everyone talks about worldwide. But, how big are the odds of that right? Yet, even a place like that would want to have digital marketing strategies, because modern dialogues have also become digital.

Content For F&B

Well, digital content for the given field can be simple and complicated-it’s all up to you and what your customers show to prefer. One of the most common ways to gain interest is video-content on social media showcasing your recipes for example. We all have a strange habit of watching the food content especially when we are hungry. So, imagine all the people looking for what to eat stumbling upon your delicious an juicy content. Sounds about right, doesn’t it?

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Don’t Forget The TV

Now, even though Television is seemingly becoming less popular, there still are some types of programs the viewers of all ages love to watch. One of them is shows about extreme activities and survival techniques and the other is anything connected to food wars or Gordon Ramsey himself. We just love a good competition of chefs and seeing what they can do wondering if we could do the same.

So, if your business gets a chance to show up in such TV programs, don’t sleep on it. Markets that provide food for such TV programs are more likely to be remembered by the TV viewers and visited later.

F&B Becoming Art

More than ever, aesthetically pleasing food is highly valued now. Huge enterprises even have special tricks to make their product look more fluff and puff in commercials to target our appetite-which almost always happens successfully. So, if you’re shooting a photo or video commercial for your product don’t be shy to use such tricks and make your foodies more photogenic for the sake of appetite.

Beverages And Mixing

Now, here we have to consider if your beverage productions is solely meant for juniors or adults alike. If your beverage is meant for adults-make sure to demonstrate in your digital environment how it can go with alcoholic beverages. We all love a good cocktail and especially the pretty ones.

Well, if your drinks are more likely to be for juniors or middle/high-school kids, just give your drink a concept. Also, promote your product on TikTok because we all know this is a platform for all Gen-Z kids. The point is to make it look cool in the most teenager sense possible. Make sure to run checkups on trendy hashtags you can later use for your product promotion.

Offer Unique Delivery Service

Any product that serves the basic wants of individuals is necessary to be wrapped in a unique manner. To create the feeling of “coolness” for example. Teaming up with popular delivery services is great, but having one of your own as well is just as beneficial.

For a clearer example, let’s say you produce sparkling wine and want to create a digital marketing strategy for its delivery service of your own.

You can choose the right bloggers for your target audience and send them PR boxes. This PR box has to look fancy and unique-it can have a party feel with customized serving glasses and any additional accessories that identify with your brand’s motto.

This will create that “special” feel about the delivery targeted towards its purpose that will help your delivery to stand out for party purposes in this case. 

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Marketing Strategy Planning and many more. Feel free to contact us anytime!

PUBLISHED BY

Caroline

Caroline is a branding and communication specialist. She develops brand strategies and visual identities in line with our clients' ambitions. Innovation and performance are her watchwords, transforming your brand into a powerful vector of engagement and growth, her specialty.

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Digital Consultancy & Business (EN) Featured-Post-Application (EN) Mobile Application Development (EN)

How to Turn Your Financial Application into a Super-App?

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How to Turn Your Financial Application into a Super-App?

Auteur n°3 – Benjamin

Financial Apps And Retail Banking

If you can’t remember the last time you visited the bank, then your financial application is doing its job just right. Clearly in the digital era we have no time left to waste in the waiting line, so financial apps enable us to conduct basic financial transactions anywhere and anytime.

Sure, ATM withdrawal card/non-card involved is still the form of retail banking, but in this article we shall be emphasizing the mobile friendly bank to customer communications.

What is the Super App?

A super app, is widely used for multiple services combined on one mobile platform. Now, basic financial apps allow us simple services, but the super app can include services like: ordering a taxi, investing on the same platform, delivery and buying tickets to your desired events. Currently financial apps are on a highway to becoming super-apps, because clearly managing your finances is a part of your daily routine.

Digital Security

When a certain field of digital industries is expanding, fraud is a regular follow-up. In this case regular users seem to be most worried about the security of their digital accounts. Luckily we now have biometric security for our financial apps. This can be the model of face, fingerprint or voice authorization.

At this point-this is the best digital service can offer and set off an alarm if unauthorized individual is trying to access your confidential information. In the future it can develop into feature and mimic level recognition, all we have to do is to expect these security measurements to be widely launched.

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Control Your Funds/Multifunctional Banking

If you really want your customers to experience the super-app features, you must offer the control over savings in certain funds, like IRA for example. Multifunctional banking saves you a lot of time not having to download separate mobile-banking apps and managing all accounts on one sole platform. The user also has to be able to regularly check their credit history.

Digital Finances

The development of block-chain and crypto currencies have once again showcased the importance of owning a financial application in the modern world. Money is slowly changing its basic from. Back in the times even debit and CC cards were frowned upon, but nowadays we would not imagine living without them.

Modern NFT games have widely popularized the crypto currencies, and well, made changes on the market simultaneously. Now for crypto currency management you can download a Binance app, but as a super app-customer ought to be able to trade crypto currencies on your platform as well.

Other Aspects Of Super-App

Not just the financial app has perspective to become a super-app certainly. The most wanted services by wider target audiences are very well likely to take up that rank. Think of what modern customers are mainly looking for. Generally, it’s delivery and Uber services that have greatest popularity among multiple target audiences. The rest is up to your creativity and marketing teams to figure out what other services you can integrate to the traditional ones.

Account Management Made Easy

The big perk of owning a mobile banking application is the ability to control your credits and loans. Let’s be honest, often times we are disappointed with an operator expecting a different amount of money to be paid to close down the credit, but it turns out to be more eventually. To avoid this discomfort-financial apps enable us to constantly check the payment plan and review calculations if paid in advance.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Mobile Application Designs and many more. Feel free to contact us anytime!

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Digital Consultancy & Business (EN) Featured-Post-Software-EN Software Engineering (EN)

Design Tips for Your Software to Increase the Profits of Your Organization

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Design Tips for Your Software to Increase the Profits of Your Organization

Auteur n°3 – Benjamin

Software Design Basics

Basically, for functional software design creation you need a specialist who creates a specific of a software archetype focused on accomplishing the assigned goals. Using a combination of primary components and subject of constraint gives you the final product. So, based on your intentions you will let the agent choose the software model best fitted to your current mission.

Make Your Goals Clear

When working on a software design, you better have a well-planned brief for the developer to follow up with. The point is, that if you don’t have a clear goal of what you want to reach through this design, your software will not do anything as a matter of result. The success of your software design is almost like a chain reaction. Have at least one thing in mind that you want to progress.

Customer Behavior Research

This specific research is like beginning of all operations conducted on your software including its design. We are speaking both-User Interface and User Experience design here. In quite short timing you’ll be able to notice certain behavior patterns of your customers regarding purchases and content engagement. If you notice for example, that a certain “check out” button is referred more to that another-try to investigate why and if making that button universal will actually benefit your sales. Seems like a funny and small detail, but can be game-changing for your online commerce.

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Develop A Functional Design

Functionality is the key to your software design. Of course elements like color design and aesthetics are important as well, but if it doesn’t work towards assessing the customer’s needs, then it’s regretfully useless. Make sure your design creates a comfortable navigation process for your customers. You might have seen popular apps and websites which don’t seem to have great and beautiful interface, but customers prefer them due to functionality and simplicity.

List Of Design Patterns

Now, that we’ve spoken of several design aspects of functional software designs, let’s review the list of design patterns, which generally work for upgrading your organization’s productivity online:

Creational Patterns

  • Factory Method
  • Abstract factory
  • Builder
  • Prototype
  • Singleton

Structural Patterns

  • Adapter
  • Bridge
  • Composite
  • Decoration
  • Façade
  • Flyweight
  • Proxy

Behavioral Patterns

  • Chain Of Responsibility
  • Command
  • Interpreter
  • Iterator
  • Mediator
  • Memento
  • Observer
  • State
  • Strategy
  • Visitor
  • Template Method

Follow The Patterns

All of the patterns with the following elements are basic keys to one big door of software design. Simultaneously processed they create the environment in your digital space which don’t just navigate existing customers, but also create additional leads which are later likely to turn into regular customers, users or visitors of your website.

Modern Trends

Among many trends we decided to pick some of the most important ones and review how they benefit your organization. One of them is remote work, which turns out to give increases in cloud computing process. Cloud usage has become a necessary attribute, especially now, that almost all work is done online.

Another very important trend you should not sleep on is AI adoption in your software. It’s become quite trendy to at least have a chat-bot as a communications service provider. It’s also gaining popularity among customers certainly. AI implementation reduces errors on your software and serves as a time-saving tool for your customers as well.

Interconnections, automated task management and cloud computing are most likely to continue rapid development. Yet, given developments come with challenges still to be overcome.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Software Model Engineering and many more. Feel free to contact us anytime!

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Digital Consultancy & Business (EN)

The Rules In Digital Marketing Strategies You Must Know

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The Rules In Digital Marketing Strategies You Must Know

Auteur n°3 – Benjamin

The Rules That Were Made To NOT Be Broken

We have all heard a famous phrase that rules were made to be broken, but in this case, let’s take into consideration our own longevity as a brand and try not to break specific rules.

Improvisation in marketing field is a great benefit, but there are certain basics we still have to follow up with for our rebellious communications to work effectively. We shall be reviewing several basic rules of digital marketing in this article and how they create a fundament to our business Growth.

Rule 1-Focus On The Target Audience

Prior to focusing, you must surely figure out who’s the target audience in the first place. That’s why you need research in the beginning. Depending on the core ideals of your enterprise you can more or less understand the who is the best possible target customer for you.

Age, demographics, genders and basic interests play a huge part here. There are surely several brands which have universal target audiences like Coca-Cola for example. The point of focusing on target audience is to make sure you don’t waste your marketing recourses on the people who are simply not interested in your products or services.

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Rule 2-Demonstrate Your Work Ethic

Gate-keeping your brand’s working process will surely do you no good as business owner. Target audience loves to have a sneak peek of how you organize your working processes. Especially if your brand focuses on eco-friendliness or handmade goods-it’s a great marketing strategy to demonstrate your craft and actually show off.

Such strategies work best in the form of video content-which generally has educational properties and engages your audience to a whole new level. To put it simply, make sure you stay tuned to customer’s curiosity and give them interesting, research oriented content.

Rule 3-Be Active On Social Media

The best possible platform for real-time communication that you can have is social media. Keep in mind, that social media user interfaces are comfortable enough on a mobile level for the user to access it anytime and anywhere.

We have become lazy to go to multiple websites to find separate content. Social Media helps you more or less group your content on one platform to later spark interest in a customer to transfer to your website.

Social Media marketing is an irreplaceable element of your digital marketing strategies to enable higher engagement and conversions. Make sure you don’t miss out on this one.

Rule 4-Showcase Your Role Clearly

The product is wanted basically for its purpose and what role it promises to play in certain aspects of our lives. Make sure to have a clear message about what your mission is as a brand.

Having marketing campaigns targeting unclear purposes and ideas will only confuse a potential customer and possibly make them uninterested in your activities. Make a clear promise and what’s more important-keep it!

Rule 5-Be Creative

Now, creativity and rebelliousness is not quite the same. There are loads of mediums out there in marketing world to use for creative advertising of your products and services. Creative can often mean fun as well. The great example is Tropicana’s advertisement for their orange juice.

They literally went to the arctic and brought the artificial sun to the people who are going through a long period of sun absence. The idea of the brand is to make your mornings fun, isn’t it creative to bring sun to a sunless place alongside with the orange juice?

Rule 6-Tell A Good Story

Storytelling and copywriting are the vital parts of advertising in all forms and mediums. A good message has to be short enough, but catchy as well. In one of our articles we have detailed information about how marketing copy can be more readable and selling. Creativity plays a huge part as well. A great story will be memorable and so will be your commercial alongside with the brand-name.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Branding Strategy Planning and many more. Feel free to contact us anytime!

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Use Marginal Gains Strategy To Increase Your Sales

Use Marginal Gains Strategy To Increase Your Sales

Auteur n°4 – Marie

Basics Of Marginal Gains Theory

Basically the theory of Marginal gains has its roots in sports field, more specifically cycling. If you have never heard of this theory, it’s only because it didn’t begin being applied to business field until the legendary win-win of the British team in Cycling. It was early 2000s. David Brailsford was the one who implemented the theory of marginal gains into sports activities and brought the British team great progress by doing so. The strategy dictates to break down our objective into small pieces/segments and improve them little by little, to later improve the bigger picture automatically.

Marginal Gains In Business

Profits are earned quite slowly, especially at the beginning of the business career. Even if you obtain a great sales strategy for your business, it still needs constant monitoring and research to know when to repurpose or retarget your marketing strategies in order to support the sales flow. Sometimes it just so happens, that we focus only on one thing and neglect all other elements of success. To take a sports example again, you need to warm up before the workout and stretch after it, to make sure you don’t hurt yourself. In business, the marginal gains strategy says to improve aspects of your business little by little, which will later make your business better as a full.

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Marginal Gains In Branding

So far, we’ve been speaking about sports and sales. Now, here is the branding part. It’s well-known that branding consists of tons and tons of elements and each of them needs equal attention. For a clear example let’s consider you have these three marketing strategies for your brand image: Social Media Marketing, Content Marketing and Outdoor Marketing. Social Media and Content marketing are the ones concentrated on digital world, yet outdoor strategy is visible to anyone, target or not. If you only concentrate on one of these and improve SMM alone it will reflect on engagement and sales, but not so positively. It’s one thing to have a priority strategy, but you cannot let your attention down on other strategies either.

Live Communication In Marginal Gains Strategy

Making time for real-life communication with your audience is of great help when you are implementing the marginal gains theory in your business and branding strategies. Or maybe should we say, real-time communication. It’s a current trend to opt for online communication accessible for everyone, but as very social beings it’s important to give your customers a chance to form a stronger bond as a community.

Gather A Community

Let’s say you decide to host an event of any format. The guests can be your loyal customers in certain areas of residence. It’s great to give them a chance to actually speak with you, discuss the improvements a brand needs to make.  This way you will find out more customer based insights on multiple areas of your business and branding strategies. After several events make notes about almost anything even small details you’ve acquired feedback on and try to improve that by 1% for example. Small changes make a big impact and that’s exactly what the Marginal Gains Strategy is all about.

Do Not Rush The Results

Another very important aspect of the stated theory/strategy is to be slow and steady. Do not expect to see results in 24 hours instantly. Sometimes you just might be timely for even one strategy to work out all too well because it responds to customers’ instant needs. But, don’t set your expectations for quick results. In this case taking this strategy slow will be the key to winning the race against your past results.

What We Offer

For more interesting articles make sure to scroll through our Publications on Edana and don’t forget to check our services for professional assistance in your Marketing Strategy Planning. Feel Free to contact us anytime!

PUBLISHED BY

Marie

Marie is an expert in digital strategy and project management. She audits the digital presences of companies and organizations of all sizes and in all sectors, and orchestrates strategies and plans that generate value for our customers. Highlighting and piloting solutions tailored to your objectives for measurable results and maximum ROI is her specialty.