What is micro-moments marketing?

Have you ever had a moment when you want to go somewhere with your friends but you don’t know where? At this point, you are all searching the Internet together for the place you wanted, or you need something specific and don’t know where to buy it, so you try to find it with the help of Google. All these actions are known as Micro-moments in marketing. 

So Micro-moment is when the buyer turns to a device to search for a specific need. These needs are divided into four groups: I-want-to-know, I-want-to-do, I-want-to-go, and I-want-to-buy.  

Because Google offers tens of thousands of results for any question users ask, users expect more specific answers when it comes to micro-moments. For example, if a person searches for a cinema, he/she expects google to show ones that are near them, not the biggest ones in the country, cause the person has an I-want-to-go moment. 

Why is micro-moments marketing important?

Meeting the needs of consumers is the main goal of all brands, but it is becoming more and more difficult to reach consumers at the right time. Micro-moment marketing gives the chance to your brand to be in the right place at the right time.  With micro-moment marketing you don’t search for customers, they are searching for your product and you are there when they need it.  

Another benefit of micro-moment marketing is that it helps you to raise brand awareness.  No matter what industry your brand operates in, it will definitely have plenty of competitors.  You can use I-want-to-know moments to introduce customers to your product, then they have your brand on top-of-mind when they move i-want-to-buy stage.  

Micro-moments are not temporary hype, as the battle for market share increases over time, the use of micro-moments in marketing strategy will become more important.

{CTA_BANNER_BLOG_POST}

How to use Micro-moments for marketing?

To use micro-moments correctly and with quality, the 5W principle will help you. You should ask these five questions before start working on micro-moment marketing. 

• Who 

First is Who, to reach your customer you need to identify who is your target audience. Start with creating an ideal user persona for your product. Identify its demographic, geographic, psychographic, and behavioral aspects. This way you will answer the first question perfectly and you will be one step ahead toward a successful marketing strategy. 

• What

The next question is What. in this stage you should discover what your target audience searches for. This is a part where you should do keyword research and define what is search strategy for each “I-want-to-” moment. 

• Where 

Once you know the answers to the who and what questions, you need to figure out Where your customers are searching. If you know where are your customers, you can easily reach them.  

Also question where include analyzing where your users interact most when they visit your website. This will help you to make your website more user-friendly and give them exactly what they want. 

• When 

Another important aspect to consider is When. When your customers are most active, or when they are searching for certain products. This is especially important for seasonal products. 

•  Why

And after knowing the answers to all of the questions above, you should move to the most essential question Why. If you do not explain to the customer why he should choose your product or service and not your competitor’s, any marketing campaign will lose its meaning.

Conclusion 

Micro-moment marketing helps you understand what your customers want and how and when to deliver it. This is the way to improve search rankings for your brand and also raise awareness about your product. 

Micro-moment marketing is a way to make a better experience for your customers. Guide them on the journey to your product. 

Our agency integrated micro-moments into the digital marketing strategy of one of our clients, thanks to which the revenue of the company increased by 11.6% in just 6 months, as well as search results of their website doubled soon.

What we offer

For more similar articles, make sure to scroll through our Publications on Edana. And don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Business Planning Services and many more. Feel free to contact us anytime!

What are immersive technologies?

Have you ever heard about immersive technologies? 

Immersive technology helps one to be part of the virtual, artificial world, It is the way to unite users’ sound, sight, and touch and makes a completely different digital experience.  

Not long ago, Facebook founder Mark Zuckerberg created a virtual world called the Metaverse. This is the most famous example of immersive technologies. More businesses are moving into the Metaverse world, exhibitions are taking place, companies are putting up advertising banners, etc. 

But is it the future of the business industry? Should we consider connecting our company to immersive technologies? As everything is developing at lightning speed, you never know what will happen next. You should be aware of everything new, so your business Never falls behind the trends. 

Immersive technology divides into two main principles: Augmented reality (AR) and virtual reality (VR).  

{CTA_BANNER_BLOG_POST}

Augmented reality 

Augmented reality uses machine learning and the utilization of computer vision to blend reality with virtual reality; This makes it possible for the customers to get real-life experiences of the product while online shopping or searching for some service. 

Augmented reality is a growing field. It is predicted that the AR industry will reach 60$ billion By 2023. All this, clearly shows how important it is to be close to innovative technologies.

Virtual reality

You may have seen VR glasses. Virtual reality is a part of immersing technologies, that offer various digital displays to experience the virtual environment. Numerous companies already using virtual reality quite successfully, for example, PlayStation 4, or oculus rift. 

Virtual reality allows users to feel part of the artificial world, to be in another place without moving. 

Because of all the opportunities, virtual reality offers it is expected that spending on VR technologies will be 71% higher in 5 years. 

Mixed reality 

Mixed reality is also part of immersive technologies that combine AR and VR. 

Mixed reality is successfully used in employment training because It allows participants to make mistakes. After all, they are in a virtual world. It is like an experience in the real world, so it helps with learning new processes. 

Walmart and Tyson already mixed reality technologies in employee training. As AR and VR Mixed reality, is rapidly growing. It is expected that mixed reality will reach 2.8$ billion by 2023.

Virtual, Augmented, and Mixed Reality for Business

VR, AR, and MR technologies already offered the world innovative ways of problem-solving. Immersive technologies can be used in any industry and every step of product development, starting from product testing and prototyping to content creation. 

More and more businesses are integrating AR into their services. AR is successfully used in retail, as well as in the tourism industry. Various companies already using virtual try-on opportunities, such as Rolex. Also, Amazon and IKEA offer their customers to see how certain subjects will look in their houses, using AR technologies. 

Virtual reality is perfect for the real estate industry. It will allow customers to explore places, from anywhere. VR technologies are often used by automotive companies. They offer their customers virtual test drives, without scheduling meetings, or coming into their shop. 

What is next?

Professionals know that while talking about the future of our world, it automatically embraces the digital world. Sooner or later, most businesses will make immersive technologies an integral part of their business. 

Immersive technologies are everywhere. Healthcare, retail, automotive, marketing. Every field is impacted by AR, VR, and MR technologies. this influence will grow as more and more people get access to technology.  

One of the main predictions is that Metaverse will become the biggest virtual world, every business will take place there, people will have their avatars it will become our second “home.”

Next time you plan innovations for the development of your business, be sure to consider the integration of immersive technologies. 

What we offer 

For more similar articles, make sure to scroll through our Publications on Edana. And don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Business Planning Services and many more. Feel free to contact us anytime!

What is Color Psychology?

Color psychology studies what emotions this or that color causes in us, what we associate with any color, and what feelings are associated with red, green, or black.  

When a person sees color, it awakens special memories, facts, and feelings. For example, when we see the cerulean blue color, it reminds us of swimming in the calm sea and ocean. Or red, it reminds us of blood. As a result, color psychology significantly influences marketing and branding. 

Brand and color

As we said, colors influence how we feel about things, and they define our perceptions of the brand. How this happens is the study of brand color psychology. Considering how people perceive colors is a powerful tool for brand design. 

{CTA_BANNER_BLOG_POST}

Some brands have formed a strong bond with specific colors, and when we see that color, we automatically remember the brand or product, sometimes even the taste or feeling. So, for example, when you see the color red, there is a big chance that you thought about Coca-cola, or if you see the color yellow, you remember the fries you ate at MacDonalds.

Why is color an important asset?

Not a while ago, scientists named the ugliest color in the world, it is Pantone 448 C. If you are picking colors for a new design, it wouldn’t be the best idea to choose this color if you don’t want to be associated with ugliness.

This is exactly how color theory helps to create a successful branding strategy for your product. Colors may evoke different feelings and emotions in different people based on culture, experience, or traditions, but some general Peculiarities are the same for every color and every person’s perception. 

Knowing these general guidelines is essential for marketing and branding. It will help you to express your central values and shape consumer behavior the way you want. 

Choosing your brand color

To pick a suitable color for your brand, you should study general rules that apply to the specific colors. But first, let us discuss some standard colors.  but we know that color pallet has millions of colors, and choosing the right color depends on the brand and not what is your favorite color.

Red 

Red is one of the most controversial colors and can trigger negative and positive emotions. So you should be very careful when choosing the red color. It is associated with power, fearlessness, energy, passion, and excitement, but at the same time, it can be linked to danger, warning, anger, and pain. 

Research shows red is one of the effective colors for sales and stimulating appetite; this is why MacDonald and coca-cola use the color red. It is also popular in the sports car because of its power and energetic feelings. 

Meaning of color changes like human behavior considering cultural differences color red may be the best or worst choice. For example, red is connected with blood, hardiness, and heroism in America and the western world. On the other hand, in China, red means luck and has a more ritualic meaning. 

White 

White is mainly associated with purity and cleanliness; it is simple and light. However, sometimes, This simplicity may appear empty and dull. 

White is a classic color, so it often appears in modern minimalistic looks. But if not used properly, it can be uninteresting and plain. Some brands like Apple, Lexus, and Cartier are great examples of proper use of white color. 

Black 

As red color black can be radically different. In one way, it is elegant and modern, but it can also be dark and heavy. 

In branding, black is commonly used to express luxury brands like Prada. However, in fashion little black dress symbolizes a simple and elegant look. 

Using black for clothing brands is strategically correct, but operating in healthcare brands will cause association of death.

Green 

When we talk about green, we immediately remember nature and something fresh. 

If you want to be connected with health, and perceived as eco-friendly, then it is best to choose some shade of green. 

Another side of the green is linked with money. Do you remember Dollars are green? So it is a good choice for financial companies, too.  

What we offer 

For more similar articles, make sure to scroll through our Publications on Edana. And don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Business Planning Services and many more. Feel free to contact us anytime!

Industrial Designs and Estate Business

Real Estate business is generally viewed as one of the most serious businesses an individual can start or join. Well, it also depends on the location, demographics and many other factors, but in most cases-almost everywhere, Real Estate has a very distinguished style.

Industrial Design style seems to very well suit the mood that Estate business sets in general. Some cooler greyish tones, mostly a rather strict dress code in the working environment and pretty much anything that reminds you of a serious business man or a woman.

Clearly every company has their own attitude towards how to get the job done, but in specific categories and fields like these we still have to play a bit by the rules. Clearly, our website design has to command all the emotions and aspirations from our target audiences that we need to grow the business. Let’s review some of the most basic-yet important Web-Design Elements.

Simple makes Perfect

Now, when it comes to real estate target audience, one thing is sure-they are more likely looking for a neat and clean web-design. One of the reasons could be that, imagery is a necessary part of real estate deals, right?

Now, we don’t really have much time to photoshop hundreds of images into one specific aesthetic unless we have a whole building freshly finished with 3D imagery to just show the flat’s disposition.

{CTA_BANNER_BLOG_POST}

Imagine, having all the imagery on a website that is completely chaotic and contains an overdose of color! Would really hurt your eyes, wouldn’t it? So, if next time monochromatic color-map seems too boring, consider the discomfort of your target audience before-hands.

Unless your real estate company works on very specific clients with very specific tastes, for the sake of general visual comfort and neatness-it’s better to go with the classic color palettes.

Imagery in Real Estate

We’ve spoken of minor imagery in the previous paragraph. The thing is, the first impression happens with the image you place on a banner. As a matter of fact, don’t hold back on searching royalty free photos on specific platforms when necessary.

We all want a fancy design, don’t we? Cooler tones are mostly the WIN WIN. And you might wonder why. Well, basic color relations have very simple formula.

Blue, Grey, Black-Business;

Orange, Pink, Crème-Pastry/Edible;

Red-Mostly Emergency Services or Stores with everything we need daily. Take a good look at such stores and you just might find a red detail at least, almost anywhere. Green is very well known to suit the ecology theme.

Certainly, it also depends on hues, but we don’t have to go that deep for now.

Typography Matters

A lot has to be read on a real estate website. Sure, the very first landing page could be ultra-minimalistic. Yet, customer is looking for info, so we have to offer them a text that is readable at the very least.

When such aspects occur-have a good look at general web-page accessibility standards. Maybe you are comfortable reading the thinnest font possible, but what if your target audience can’t? Style only will do no good, so make sure to not miss out on the functionality of your webpage layout.

Focus on Communications

Another vital part of effective webpage design is to implement the elements calling for communicative actions. As a matter of fact-timely communications do decide a lot for your real estate business deals. The simpler you make it for your potential and existing customers-the more it will benefit the budget flow of your business after all.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Web Design and many more. Feel free to contact us anytime!

What is a Non-Profit Organization?

A Non-Profit Organization (NPO) is an establishment that a group of people manages, and its primary goal is to generate profit for society. It is a usual business, except all the income produced must be spent for the organization’s needs and purposes. Commonly Non-Profit organizations are schools, universities,  political organizations, business associations, churches, etc.; the tax system applies differently to Non-profit entities. 

Non-profit organizations are liable to investors, founders, volunteers, the public, donors, and recipients of the program. These people make it possible for the organization to do its best. So it is essential to attract and interest investors and other profitable people with your organization. That is where marketing comes in.  

Shuttering the myths 

Nowadays the digital world is getting wider and wider, every company has social media and using content marketing to promote their product. But people still have an incorrect image of marketing and what it really is, that’s why some organizations and businesses think that they don’t need a marketing team to help them promote their company, between them is Non-profit organizations.

Let’s break this ice between marketing and people and say what is real and what is not. 

{CTA_BANNER_BLOG_POST}

1. A digital agency is a luxury.

Many people think that spending on marketing is for large, luxury brands and other companies can’t afford them. But marketing isn’t about whether it’s affordable or not, it is necessary for success, to reach your supporter, and to interest investors, especially when you are a non-profit organization. 

2. It is not that hard to promote your product.

Another very popular myth is that anyone can do what marketers and digital marketing agencies do, some people think that they can build marketing strategies without any experience and knowledge in this field. 

Reality is the opposite, if you don’t know what you are doing, the chances that your strategy won’t work are extremely high. People learn years and collect experience to be professional and get the organization result they want. So investing in marketing isn’t wasted money. It is an investment that will bring your company benefits.  

3. Non-profit organizations don’t need marketing. 

This myth comes from the fear your organization will appear wasteful to investors. But how will investors know about you if you don’t promote yourself? If you think twice, you can see that marketing allows you to reach twice and three times more donors, investors, and interested people. It is essential in today’s world to have a marketing plan because competition levels get higher every day. 

Take market-oriented approach

The market-oriented approach is perspective, which focuses on customers and their desires. For non-profit organizations, it means changing a few things. You can use any traditional digital marketing strategy tool, such as email marketing, digital advertising, social media marketing and so on. Firstly, reclassify why you think people should support your organization. Another important step is to adjust your resources for your supporters. And lastly, start marketing research to find new investors and supporters.

Results 

When hiring a digital agency that will organize your marketing needs and start working on it. Make an investor-centric approach, and emphasize all your features, you will soon notice how your result changes, more people know about your non-profit organization, more donors are appearing, and your organization has better status in the community, who refuses to have all these benefits? 

How to hire the correct digital agency?

All the above results sound tempting, but only professionals can bring such outcomes. That is why it is important to choose the correct agency. Here are some steps to take to pick the right marketing team. 

• Decide what is your needs in marketing, and what kind of service your organization requires, is it a full digital marketing strategy or do you need to work on a few channels?
• After you know your needs, it is time to search for a digital agency, preferably one that has experience with non-profit organizations. 
• Take consultation with the agency, this will help you see their experience better. 

Conclusion 

There is no doubt that a digital agency is essential for your non-profit organization. every kind of business needs brand awareness. It may be different from other businesses with its specific characteristics, but a non-profit organization needs to reach people and be presentable for society, like other companies.

As our agency has long experience working with non-profit organizations, we can help you with any goal you have. If you still have any doubts, contact our marketing team to answer any of your questions. 

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Digital consultancy and many more. Feel free to contact us anytime!

Who is a UI/UX designer?

In the modern world if you have a company and developing a product there is no dispute about whether you need a designer or not. The main question is which one is more relevant for your company. In the designer’s world, there is a variety, like UX, UI, UX/UI, product designers, graphic designers, and even designer-developer, so you should know which one is the most suitable for your business, before hiring one.

UI designer

UI stands for user interface, so UI designers are people who approach aesthetics and designs for your target audience. Everything started with colors and fonts chosen by a UI designer. They make an appearance on your website and make it as user-oriented as possible. Here are the things UI designers are best at:

• Making your product attractive
• Knowing and understanding design trends
• Using the color and composition theories
• Balancing the art and technical side to make the perfect product 

UX designer

UX designers are more likely to analyze and strategize things for your website. Their job is to make the user experience more pleasant, friendly, and attractive.

{CTA_BANNER_BLOG_POST}

To do that they have to know everything about the market, audience, and preferences. UX designers are also proficient artists. They have to make prototypes and outlines for your website. 

When UX and UI designers work together they can make your website digitally stunning. There is a strong side of UX designers:

• Analyzing user research and making products more user-choice.
• Making the product usable.
• Categorizing software functionality into steps.

UI/UX designer

Some people combine both UI and UX skills. When you need both, UI/UX designer is the best choice. One person who does two jobs is cheaper, and one knows UI can make the user experience more appealing from the early stages. It is easier to talk about UI/UX designers’ strong sides.

How to decide?

Firstly, you should look objectives of your product, especially considering the product’s cost optimization and smooth developing process, don’t forget about a target audience, and be sure that your product will reach the correct one. And last but not least, create intuitive and reliable software. 

In the early stages of developing a product, UX designers are mast. They make your platform easy to use and customize it to be user-friendly. They explore a weak spot of your website and correct them for the best experience. 

Who likes a bad-looking website, appearance matters, and UI designers are people who make them look nice. Every time a visual change is essential, UI designers are a must.

If you want good looking website or mobile app that is technically right and easy for users, then you need a UX/UI designer who will do both for your product.

How to hire a UX/UI designer?

Before starting the hiring process, you should consider that Design as in every other profession has levels of professionalism. Designers are classified as junior, middle, and senior.

Junior designers are less experienced, commonly, they have just finished their studies and training. Because of the lack of proficiency, they require to be in a team or have a leader who will give them directions. If you already have a designer’s team and have additional tasks to be done, you should hire a junior UI/UX designer. 

Middle-stage designers are people with little more experience. They have already been working for a few years. They can do more difficult and big tasks. So they can be a good help in the product development process But they need weekly validation from a leader. 

And lastly, senior designers are professionals with years of experience. They will identify problems that are related to a product and solve them independently. If you need someone to develop a product from scratch or handle complex and different tasks you should hire a senior UI/UX designer. 

Wrapping up

There is no debate that if you want to make a serious product exactly for your target audience you need a designer, but If you are still wondering which one is the correct choice, our team of marketers and designers can help you make the right decision.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Digital Consultancy and many more. Feel free to contact us anytime!

Digital Talent

Just like every other specialty or profession-digital field asks of the best of what we can do. A digital agency can contain multiple services, such as: Search Engine Optimization, Social Media Marketing, Digital Audit, Software Engineering and so the list goes on. To find out more about the specific descriptions make sure to scroll through the previous articles regarding these topics!

Surely having great talents at the agency is a MUST! It’s quite important to have a team that is enthusiastic about their jobs. The digital agency creates strategies and designs from scratch to fit your taste and you brief. Practice and professionalism surely are important, but most enthusiastic and energetic teams are the ones getting creative and finding modern solutions to modern issues.

Core Ideas

Make sure the agency you’re about to pick has similar core ideas and have a good look at their portfolio. Some brands tend to pay much attention to the quantity of Portfolio elements and forget about the ideas and quality of course. If the agency fails to communicate on ideological level, it is also very likely to fail in creating the right communication strategies for you.

So, have a good look if an agency has had the experience with creating a digital product fitting to your Brand’s core ideas or even anything close enough to it.

{CTA_BANNER_BLOG_POST}

Do your study on Performance

Make sure you research the performance of campaigns of selected Digital Agency. How they make use of their SEO strategies and what’s important-consistency of leading the campaigns. Check how much a specific campaign has increased a Brand’s search volume and engagement. Also, take time into consideration. Don’t be shy to research how long it takes a digital agency to complete the project.

Local Culture

Now, if you’re a company based in Switzerland and aim to target the local audience-the best choice would be to look for a Swiss Digital Agency and here’s why: Keep in mind, that all countries have various target audiences. Also, these very target audiences have their preferences when it comes to UI/UX designs.

Just like everyone Else-Swiss audience also has its comfort zone. It is very likely for a Swiss individual to prefer more plain website design and it is also very likely that your local Digital Agency knows best what to offer the audience for outstanding results.

This is where a portfolio comes in handy. Once you’ve figured out what works best for your audience-it becomes easier to look for the visual samples of design you want to acquire for your brand.

Rate The Marketing Copy

It is a crucial part of marketing to have a good copy. If not excellent of course. Copywriting can include Blogposts, Marketing Content, Social Media Content and of course-UI/UX Copywriting. Take a good look at the copies a Digital Agency can provide you.

UI/UX Copies tend to be the key to both-success and failure alike. It’s all about sending clear messages to the customer of which action they are completing by pressing specific buttons.

Conclusion

In summary, to find a great Swiss Digital Agency, you need to find the team that understand what your customers may want to actually engage with your Web Campaigns. A great Agency creates what they offer as a form of Art pretty much.

Also, it’s important to note the impact of previously held projects, the idea analysis on it’s own can tell you a lot about the agency you’re about to select. Look for great talents and you will surely find the great Digital Agency.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Growth Hacking services and many more. Feel free to contact us anytime!