Categories
Digital Consultancy & Business (EN) Software Engineering

Connecting with customers. Importance of Client Portals

Connecting with customers. Importance of Client Portals

Definition of Client Portal

A customer portal is a website that gives us the ability to connect with our organization or company. We use different services there, have access to important information about the company, and usually have our own accounts which are secure and private.

We might have access to payment information, support mechanism and etc. but at the end of the day, we actively communicate with the company, use the services that we require, and get the desired results. And we can do it from any location, anytime.

The Most Important Attribute to Customer Experience

All customers need a fast response and problem-solving solutions. They need you to be accessible from different channels which are associated with your company. They need to know about the new services and the products that you can provide them with.

Of course, they will need to communicate with the company representatives as well, but the most important thing for all the customers is to know how to use the company tools.

That’s why self-service helps. If we can provide our customers with online support and guidance we would get maximum results in a short period of time. 

{CTA_BANNER_BLOG_POST}

Customer Portal Benefits

Customer portals are well received by customers and gives the brand an opportunity to be informative and active in customers’ life.

Nowadays, customers have the ability to self-serve, and many of them are more than happy to do it, but they need information and comfort from our side to do so.

For example, McDonald’s Self Ordering Kiosks are part of their digital revolution, you see every available product there, you choose, you pay and then you just wait. All the customers use it, it’s simple, quick, easy, informative, and gives them control.

You can make the customers work on their issues themselves with simple guidelines and get involved directly only if they seem to struggle or ask for your help.

Customer Satisfaction Rate improves because the customers don’t have to wait for company service agents, they sort out everything based on our portal and guidelines. 

Security Should be the Top Priority of Customer Portals

Customer-centric digital transformation strategies increase our connection with them. We need to create well-designed and well-managed portals, that store their information and protect them from any risk.

Secure client portals increase user experience and client loyalty. So we can create the kind of portal where security initiatives will be embedded in the design, this way we can ensure that the design will still be attractive for our customers and most importantly secure.

Elements that all the Customer Portals Should Have

Since our customers would want to manage their accounts and products independently, they’ll require information to navigate between our webpage and mobile app, so we need to be simple. They shouldn’t spend too much time on research. To solve this issue, we can provide them with chatbots, virtual assistants, and FAQs.

Customer portals can include communities as well where the customers will be able to help each other and share their experiences. Again it’s going to increase loyalty and make problem-solving less time-consuming for them.

Getting feedback from your customers would always help you to improve yourself and see what’s important to them. You could even discover what’s the most demanded product or frequently used service from your company.

When customers are in control and involved in the ongoings of their chosen company, they are more inclined to continue working with them.

Your Portal is the Face of your Company

Most shops always use attractive window displays to gain more customers. It’s a common trick that works all the time. Because our eyes pay more attention to bright colors and we immediately notice the contrast between them, we see the style, if several parts of the text are in the same color they have our attention again.

So when we’ll know the purpose of the portal we can start working on making it memorable from the first glance. The first step is the visuals and graphics; after that, we have to work on functional design.

We have to provide customers with simple but important options. Because customers get confused with lots of information and it’s better to use straight to a point approach.

Use more simple terms, like contact us, about us, etc. Use the colors that are associated with your brand. While sharing important information use bold colors since they are more eye-catching. All in all, design is truly the silent ambassador of your brand.

What We Offer

For more similar articles, make sure to scroll through our Publications on Edana. Your Swiss Digital Agency is ready to provide you with Expert-Level assistance which is built on customer loyalty, progressive ideas, and dedication. Our expertise includes Software Engineering and many more.

Categories
Digital Consultancy & Business (EN)

How can Newsletters Benefit Your Online Marketing Strategy?

How can Newsletters Benefit Your Online Marketing Strategy?

The Importance of Using Newsletters

Newsletter Marketing is a very quick and efficient way to send product-focused information to your loyal and potential customers at the same time and update them about your services.

So when we communicate with them via newsletters, we need to know what would be the greatest way to present our work to them. It’s a great way to nurture your relationship with your target audience. Right newsletters pick the interest of your customers.

But first of all, we have to determine what our brand intends to accomplish with them and finally how it will help us grow.

Choose a Goal

A newsletter should inform the customer about the main goal, and the main message of your brand so you should choose what would be your key goal and make sure to revolve around it.

We should be very honest while delivering information. We have the opportunity to show our strength to everybody, inform them and also gain their trust.

People find informative newsletters very interesting. Especially if they see content that educates and helps them.

{CTA_BANNER_BLOG_POST}

Elements that make the Newsletter Successful

Creative and interesting headlines make customers more inclined to see the newsletter and read its contents. We have to arouse the interest and also make sure that it matches the content. So the customers won’t be disappointed with what’s hiding behind the headline.

Newsletter content should be short and informative with a clear purpose. But it should be delivered in a friendly way. Especially when all of us get so many letters on daily bases, we have to stand out and make everybody see why they should read ours.

It’d be good to maintain consistency in delivering valuable content, which is a key factor for this type of marketing.

The newsletter needs to be professionally and visually appealing because if the formatting or structure isn’t appealing it won’t make the customers interested.

Our newsletters should be optimized for all devices. So when we try to send messages to customers we have to make sure that they will be available from anywhere.

Boosting your Content Marketing Strategy

Newsletters are additional tools that help you to improve your brand image. When the content in the newsletter is engaging, the customers will forward it to others as well to share their excitement.

Also, you can change your newsletter according to your target audience, consider who is going to read it, and make it more personalized. For example, different cultures see many topics in different ways, we should be considerate of their interests and ideas and accidentally don’t offend them. Also, we have to consider the age of our customers as well.

Since the Newsletters have been operating for years it’s easy to rely on them as an additional element that will help us to improve our brand.

Designing your Newsletter

The headline that you’ll choose should be informative, bold, and eye-catching. It shouldn’t consist of too many words but it should grab the attention and make the content intriguing for customers.

We need to choose how we are going to write the text, what should be the style, and the size of the font. It’s good when your writing style looks original but it has to be understandable and familiar as well to be easily read.

We can add charts and graphs, which will make information more understandable. For example, we see in greater detail how the company has improved in the last years when we follow the progress through the graphs and charts.

Photographs that are related to our message attract more attention. But they must have good quality to not damage the overall design of our newsletter and should be related to our goal again. Of course, when we’ll write about Cosmetic Brands we’ll use pictures that will include the brand products. It’s a good idea to take photos for this occasion to show your customers what you can give them.

Also black and white are the best colors to write your newsletter with, especially if you are using pictures as well. In any case, you have to make sure that the color combination that you’ll choose won’t be tiring or irritating for the eyes and overall will make the whole design look good.

Increase Customer Loyalty

You should be able to show your customers how much you care; how much you want them to be involved in your progress. Because when they’ll see that you are honest and attentive, they will be more inclined to stay with you and see you as the priority compared to other brands.

We need to forget about sales in the newsletter. It’s us being loyal to our customers, showing them different options, updating them, and communicating with them.

What We Offer

For more similar articles, make sure to scroll through our Publications on Edana. Your Swiss Digital Agency is ready to provide you with Expert-Level assistance which is built on customer loyalty, progressive ideas, and dedication. Our expertise includes Social Media Marketing and many more.

Categories
Branding Digital Consultancy & Business (EN)

How can Neuro Marketing Benefit your Sales?

How can Neuro Marketing Benefit your Sales?

What’s the Definition of Neuro Marketing?

Neuro Marketing refers to measurement of different physiological and neural signals to get better insight into customer’s motivations, decisions, like and dislikes. It can help us in many different marketing areas, like to understand what should we work on, what’s the most important point to focus on and also to understand our customer’s needs even when they have hard time understanding it themselves.

Like for example, all of us know Mel Gibson and most of us remember “What Women Want”. Due to an electrical accident he was “blessed” to hear every woman’s thought around him, he could know without additional research what’s going on in their pretty little heads. Unfortunately, we can’t read minds, but we can research, measure and discover so much more.

Neuro Marketing and Emotional Memories

Why is Mel so involved in women’s activities? He heard and discovered so much that he became emotionally involved. Like emotion is a powerful tool, it creates impact, also let’s not forget that emotions boost memories.

{CTA_BANNER_BLOG_POST}

If something is important enough to arouse our emotions, it must be important, that’s basically what our brain thinks so it automatically saves the data for us. Since the customers never really know why they buy and most of their decisions are based on emotions, we need to have a way to understand clearly what they want even when they have no idea about it.

How does Neuro Marketing Work?

Neuro Marketing research uses technologies that observe brain activity and biometrics (heart rate, eye movement, facial coding and etc.) to discover how people react toward certain marketing messages.

If our product supports animal causes, people will feel better about it. If we are affordable and comfortable choice for them of course they are going to be happy about that and also, if we are Gucci and don’t want to decrease the prices and just work with people who can buy us, we will still have happy customers on our doorsteps. Neuro Marketing research can be divided in several categories:

  • Techniques that register physiological activity of the central nervous system.
  • Techniques that register physiological activity of the peripheral nervous system.
  • Other techniques that register behavior, conduct.

Neuro Marketing and Consumer Behavior

Now if we combine Neuro Marketing techniques, the emotional responses that we can get from our customers and add all the available tools around us, like marketing strategy, digital strategy, business model etc. we’ll discover, if the customers are aware of our true potential and benefits. Are they sure that our brand can fulfill all of their needs and wishes? Are the customers advocating for our brand?

Structure Content Using Neuro Marketing Principles

Use the research to understand more about emotions, thoughts and instincts. Each trigger in the outer world creates different reaction in brain. Why not create an intro which will make everybody intrigued from the first sentence?

Promote Benefits and Build Trust

“What’s in it for me?” everybody wants to know that, even if they won’t ask they are going to think, so we can always remind them how they can use our services beneficially and be in winner position. Since trust is another neuro marketing component for successful sales, we can depend on the information that we know about their needs and wants and actively communicate with them or just send clear messages frequently so we’ll be able to gain their trust and loyalty.

Keep Your Message Consistent

People come to us because we are memorable, helpful, beneficial for them, we helped them with our products and we create emotions, memories in them. They will get accustomed to us, with our colors, words, strategies, habits, but after some time every industry grows, time changes so do we. So consistency is a great way to make all the progress and changes that you want, but also to be still memorable and easily recognizable for your loyal customers as well.

What We Offer

For more similar articles, make sure to scroll through our Publications on Edana. Your Swiss Digital Agency is ready to provide you with Expert-Level assistance which is built on customer loyalty, progressive ideas and dedication. Our expertise includes Digital Strategy and Audit and many more.

Categories
Digital Consultancy & Business (EN)

How Data is Reshaping the SEO & Digital Marketers

How Data is Reshaping the SEO & Digital Marketers

As new business insights are fueled by SEO data, new opportunities arise. Many SEOs and digital marketers are scrambling to make sense of the information and knowledge at their disposal as a new data revolution sweeps the industry quickly.

To take advantage of this potential, marketers must adapt their thinking and use technology to examine various data formats and understand the new opportunities they can bring.

To achieve the most crucial business objectives, today’s SEO marketers and digital marketers need to collect, organize, and modify data swiftly.

How Data is Reshaping SEO and Digital Marketing Aspects

Our understanding of what “data” is has transformed due to the long-running data revolution. We formerly believed that just statistics mattered. Text, audio, and visual information are all bits ready to be processed in this new digital world where everything is transformed into ones and zeros.

Data generated by humans and machines is expanding ten times faster than ordinary corporate data, while machine-generated data is expanding 50 times shorter than human-generated data. The main forces behind this data revolution are marketing and “always-on” customers. Meanwhile, in the past 18 months, the number of BrightEdge sites processing data has increased by 11 times!

{CTA_BANNER_BLOG_POST}

Due to these increasingly challenging developments, SEO and digital marketers must adjust and treat business information extraction and structured data insights more like data analysts and researchers – without adding more manual effort.

New data revolution

Expanding your keyword universe. More phrases imply more data points to analyze when reporting and producing insights. While concentrating on conversion rate data is crucial, you can’t achieve it without growing your customer base and luring new customers.

Writing for a single dedicated keyword is no longer sufficient for SEO because of changes in search engines like Google’s understanding of search intent through RankBrain and BERT.

Expanding your search area – This will enable you to find previously untapped opportunities for directing future content strategies or coming up with fresh keyword suggestions.

AI and technology are helping SEO evolve.

Thanks to technical advancements, notably AI, digital marketers, and SEO experts may become data analytics without being data scientists.

This is required to gather insights from your business’s big data so that you may use previous data to generate more accurate forecasts about what will possibly happen.

Digital marketers can adjust to new circumstances, recognize significant trends, and discover new subjects like: Scalable digital research that makes use of both historical and current data, A range of data sources are used to anticipate and predict future trends, The instantaneous detection of intelligence and possibilities, Automated visualizations are utilized for a variety of stakeholders, The most detailed analysis of consumer behavior, Comprehensive market and business intelligence and Data compliance and security have been improved.

conclusion

AI, NLP, and machine learning are assisting them in doing this without the requirement for computer engineering or software experience. The challenge for digital marketers is to work with stakeholders that are limited in their ability to think creatively about advertising.

A competitive edge is provided through intelligence and data analysis. The next era of data analysis technologies will be driven by the usage of technology. Because of this, modern Digital marketers and digital marketers need to understand how to employ data analytic insights more effectively.

What we offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Digital consultancy and many more. Feel free to contact us anytime!

Categories
Digital Consultancy & Business (EN)

How Email List Building Can Boost Your Sales

How Email List Building Can Boost Your Sales

What is An E-mail list?

An email list is just a collection of emails from website visitors and customers who desire to receive discounts, news, updates,  and other information about your company in an electronic format delivered to the email.

Because email marketing outperforms social media in terms of connecting with clients, email lists are crucial. Emails have a 6x better chance of generating higher click-through rates than tweets. Additionally, compared to Facebook or Twitter, emails are 40 times more successful in bringing in new clients.

What is email list building?

You must focus on email list development to benefit from communicating with clients through your collected email lists.

Increasing the number of people who submit to your emails is known as email list building. Your site could grow your email list if it has a CTA. Your email list will be more substantial the more methods you can get individuals to sign up for your emails.

Why do you need to create an email list?

The ability to contact your potential clients anytime you want is made possible by having an email list, though don’t recommend spamming them!

You can build a connection with your subscribers using email marketing, which also helps you draw in new potential consumers and improve customer retention. If your users are interested in and active in your emails, email marketing may generate income. Email marketing has a significantly greater return on investment than other forms of marketing.

{CTA_BANNER_BLOG_POST}

It’s crucial to establish an email plan so you can send your database engaging content like instructive articles, breaking news, and promotional offers. Don’t just flood your audience with sales emails—that gets annoying—instead, send a variety of emails!

How to create an Email list?

On web pages, pop-up windows, sign-up forms, social media accounts, and at events with a physical sign-up sheet or QR code, it is feasible to gather contact information to create an email list with a sign-up option. You may collect all the information you want using an email service provider, and you can email your contacts from there.

It’s crucial to keep in mind that building an email list requires patience and a plan to encourage signups from your potential clients.

How to manage your email list?

Successful email marketing depends on maintaining your email list structure. Your findings will be affected if you have many monthly subscribers on your list who haven’t been receiving your emails because your open rate is likely to be poor.

Use these strategies to maintain the order of your lists:

Segmentation

The process of segmenting involves dividing email lists according to the recipients’ unique preferences. You could have asked a few questions of email subscribers when they signed up for emails.

Based on any information they gave, you may segment your emails to them. Segmented email lists include, for instance: User demographics, including age, gender, and location,

User email update preferences: deals, information about events, newsletters, Purchase background. 

Review email list data

Almost everything email users do is tracked.

Users can be tracked if they click on links in emails you send them. Your email’s opening status may be monitored. You may trace any interactions they have with your email.

To create a profitable and productive email list, keep track of your email list statistics and tailor your emails to all those metrics.

Re-engage with old contacts

Send them a re-engagement email if you see a large number of not active subscribers in your email list statistics. It’s conceivable that they simply wanted a break from receiving your emails and aren’t wanting to completely unsubscribe.

According to studies, it is 50% less expensive to reengage past clients than it is to invest in acquiring brand-new website visitors who would later sign up for your email list.

Wrap up

The importance of creating an email list is something that company, marketing, and conversion rate professionals agree on. Don’t be the business owner who overlooks opportunities to interact with customers, attract new clients, and protect your brand against adjustments to search engines. Be the company owner that uses effective email list development strategies to avoid regretting not starting an email list sooner.

What we offer 

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Digital consultancy and many more. Feel free to contact us anytime!

Categories
Digital Consultancy & Business (EN)

Top Content Marketing Mistakes Revealed by Experts

Top Content Marketing Mistakes Revealed by Experts

Are you concerned that you may commit a biggest content marketing mistake and ruin your content strategy? You should be worried since content marketing is essential for bringing in and keeping consumers. 

Even the most experienced marketers may learn from the mistakes made in the marketing field.  Continue reading for advice from marketing professionals on how to avoid making the most common beginner mistakes in content marketing and how to share your material effectively.

Write It With Half a Heart

The most frequent mistakes in content marketing may be concentrating only on the publication’s popularity while neglecting quality. Some people think that the news source they choose is crucial and will make them successful regardless of the news’s subject matter. Unfortunately, that is not how it operates.

The problem is that it won’t leave a positive impression or accomplish your objectives even if someone reads the pretty mediocre content you produced.

The competition in the content market is excessive. Anything less than valuable and high-quality material cannot be produced.

Avoid writing and uploading just for the sake of it in the mistaken belief that the media outlet’s dedicated readers would infuse all of your articles with the same passion. Instead, consider what your intended audience could find interesting to read, and how you may benefit them with the information you give.

{CTA_BANNER_BLOG_POST}

not giving your title enough thought

Yes, a title that is catchy and SEO-optimized is great, but it also needs to be relevant to the content itself, and stand out from other titles on target SERP.

When users click on an article and get happy that they’ve finally found what they were looking for, they not only quickly go back to Google because the title was deceptive. An important tip: If your title is perfect, but the content needs to fit better, change the text, not the title. 

Many people write their content first and then choose the title, but regardless of your method, it’s crucial that the two work together and that you don’t mislead readers. Concentrate on mastering both since although your traffic may appear excellent, your bounce rate may be terrible or vice versa.

Ineffective Conversion Optimization

Another typical misstep in content marketing has nothing to do with the actual great content. You direct visitors to the website in the hopes that it will eventually turn into quality leads, but that doesn’t happen.

You can lose individuals you succeeded to acquire since you don’t maximize conversions on the website and blog.

You must take a customer-centric approach and search engine strategies that prioritize creating great user experiences for the Google engine and your clients to fix this scenario.

Conversion optimization refers to the process of adjusting the sales funnel on your website to pick and use the best tactics to raise the lead-to-visitor ratio

A lengthy introduction

Get right to the point by introducing your subject and using bullet points subtopics for simple scanning, of course.

A lengthy introduction might push readers away, and this is typically the most challenging paragraph for authors to accomplish, taking time away from other productive activities.

While this isn’t always sound advice for all sorts of content marketing campaigns(ebooks, for instance, may need a beautiful, crisp start), the vast majority of blog articles published in the past function just as well with 2-3 words as those were written 200-word openers.

Ineffective Conversion Optimization

Another common content marketing mistake has nothing to do with the actual content. You direct visitors to the website in the hopes that it would eventually turn into quality leads, but that doesn’t happen.

You can lose individuals you succeeded to acquire since you don’t maximize conversions on the website and blog.

You must take a customer-centric approach and search engine strategies that prioritize creating great user experiences for the Google engine and your clients to fix this scenario.

Conversion optimization refers to the process of adjusting the sales funnel on your website to pick and use the best tactics to raise the lead-to-visitor ratio

Conclusion 

Making mistakes teaches you what to do differently in the future. Avoid making the same mistakes repeatedly. The mistakes of other men are lessons for wise ones.

If you follow these steps, content marketing will significantly expand your company. You’ll get the most out of your content marketing strategy if you keep these type of content marketing mistakes in sight and continue to learn.

What we offer 

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Digital consultancy and many more. Feel free to contact us anytime!

Categories
Digital Consultancy & Business (EN)

Upcoming Marketing trends in the Hospitality industry 

Upcoming Marketing trends in the Hospitality industry 

The main goal of hospitality marketing is to raise awareness of your company and boost sales. Similar to marketing in other sectors, trends in the hospitality sector come and go. Marketing managers must stay updated to stay ahead of the competition. It also maximize the number of customers they attract through their digital activities.

Fortunately, you’ve come to the correct place if you’re seeking the latest developments in hospitality marketing trends.

The trends in hospitality marketing that you should be aware of are detailed below. These trends are relevant in practically all circumstances and impact hospitality businesses of all sizes.

Increase Customer Satisfaction and Experience With Chatbots

Chatbots are a significant component of many contemporary hospitality marketing strategies. Regardless of employee availability, these bots enable quick customer service replies and can handle several languages.

This technology may be used to help and promote booking completion throughout the booking step. Additionally, bots could be able to cross-sell and up-sell, which might help your company increase income.

Voice Searching

The voice activation preference of the younger generation of Internet users presents a significant opportunity for the hotel sector. The voice search feature on laptops, phones, and other similar devices is a sort of speech control and recognition technology. 

Hotel visitors may talk on their smartphones to make a hotel room reservation. They can even manage the room’s features like lighting, music, and heating through voice search. Shortly, more internet marketers are encouraged to begin spending money on this new trend.

{CTA_BANNER_BLOG_POST}

Personalization Marketing

Another of the most effective hospitality marketing techniques you can use is personalization marketing.

By using automated technologies and data collecting, personalized marketing enables businesses to send tailored content to their target clients. By speaking to potential clients on a personal level, personalization marketing tries to spark their interest. 

Hotels and travel operators should personalize their offerings for their customers through targeted emails. For instance, anytime a tour operator or hotel is about to provide a discount, tailored emails may be sent to the targeted customer.

Marketing focused on the customer

Customer experience is crucial to earning loyalty in the competitive environment of the hotel sector. Remember that offering outstanding customer service doesn’t necessarily translate into immediate financial gain. 

To suit the demands of your hotel or travel agency, it is essential to create thorough customer experience marketing campaigns. 

You must assemble statistics from online consumer feedback on review websites to provide strong returns and a consistent supply of repeat customers. This will give you a lot of knowledge about the preferences of your clients. Suggestions for how to improve your business, and indicators of future conversions.

Video Advertising

Hotels and the travel industry may use video marketing to interact with their target market on Facebook Live, Instagram, and Snapchat as well as YouTube. 

Written material can help you build brand awareness and attract readers’ attention. But if you want to engage them right away, why not provide them with short films about your resort or hotel? 

Use video marketing, for instance, to show off the relaxing spaces where customers may rest while staying at your hotel. Remember that to engage viewers, your movies and photographs must be of the finest quality.

Using influencers

Influencer marketing is quickly becoming a wonderful option for hospitality managers to stay relevant in a competitive sector. When it comes to boosting hotel brand recognition, influencer marketing is the digital equivalent of word-of-mouth advertising. 

Through the development of consumer reputation and trust, you may reach a far wider audience to your resort or travel company. 

You might, for instance, target young individuals who are increasingly selecting Airbnb services over traditional hotels with your influencer marketing campaign. By creating genuine material that doesn’t sound overly brand-oriented, you may engage your potential consumers.

Conclusion 

Marketing is critical in assisting organizations to boost bookings and income. It is the principal method through which people in the hospitality sector may promote their brand values to potential clients.

What we offer 

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Digital consultancy and many more. Feel free to contact us anytime!

Categories
Digital Consultancy & Business (EN)

The Best Conversion Rate Optimization methods In 2022

The Best Conversion Rate Optimization methods In 2022

When evaluating your online business’s performance, the conversion rate is a must-have indicator. It represents the number of times leads are “converted” in terms of sales. so increasing conversion rates should be one of the main goals.  Discover the true reasons why visitors abandon shopping carts and how you can help and enhance your online store’s conversion rate!

What Exactly Is Conversion Rate?

For the uninitiated, a website’s conversion rate is the number of visitors that finish your site’s goal.

Your website objectives are determined by you and your site. While goals vary on every site, yours may be someone registering an account, making a purchase on your e-commerce site, or subscribing for news. 

There is no doubt that conversion rate optimization strategies are important eCommerce KPIs for determining return on investment. To measure your conversion rate you need to follow this formula: The number of conversions is divided by the number of visitors (or sessions) multiplied by 100.

Industry standards can provide us with an estimated image of the best conversion rates:

The benchmark in the B2B industry is roughly 1-2%. The benchmark in B2C eCommerce is 1%, roughly 2% in medium-value B2Cs, and roughly 3-4% in low-value B2C.

To get the desired result, it is necessary to know what steps to take toward the goal. 

Make the checkout process shorter

The steps a customer takes to complete a purchase and make a payment are known as the checkout funnel.

{CTA_BANNER_BLOG_POST}

The likelihood that a visitor will convert increases with the length of the checkout funnel route.

When you ask visitors to create a profile on your website, sign them up for your emails, ask them to read through a few details about the item they want to purchase, and then make them go through a convoluted payment process when they are ready to purchase from you, that is an example of a complex or lengthy checkout funnel.

CTA placement and wording

As stated in the name, the call-to-action buttons nudge your visitors to take a certain activity. All of your pages should have CTA buttons, and visitors should be able to see them easily.

When developing CTAs, keep the following three considerations in mind:

Placement, color, form, and benefit-focused design are all important.

However, it can sometimes be complicated to tell which CTA is compelling for you. To find out which CTA is most effective for your shop, utilize the A/B testing technique. 

Insert customer reviews

Positive or negative reviews will always appear on social media if your eCommerce site is even somewhat popular.

However, if you include user reviews directly on the product pages, it increases credibility and aids prospective customers in making an educated choice.

The biggest example of an e-commerce company elevating reviews is probably Amazon. Consumers now even check Amazon before making offline purchases to see if the item is worthwhile!

Make store navigation better

The necessity of navigation, which is essential in a customer’s trip around your website, is neglected by many online store owners.

The reason is straightforward: There is a direct correlation between the speed of access and the chance of purchase for your visitors.

If you’ve ever done any online shopping, you know how annoying it can be to go to a website that can’t even figure out what its users want.

Multiple Options for Payment

Having a variety of payment alternatives is a key element in improving the user experience.

Not all your website visitors have the same payment options. Debit cards, credit cards, and even other methods like PayPal are all available to some.

If your website just accepts one form of payment, you are excluding many potential clients who could be interested in purchasing your items via PayPal or other possibilities.

Conclusion 

You don’t have a business without site conversion rate optimization. And a higher conversion rate will always be preferred, regardless of what it is currently. Furthermore, even if you’re happy with the performance of your online business, it can still be capable of improvement.

What we offer 

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Digital consultancy and many more. Feel free to contact us anytime!

Categories
Digital Consultancy & Business (EN)

Why does your Business need a 360-degree Marketing Strategy?

Why does your Business need a 360-degree Marketing Strategy?

What is a 360-degree marketing strategy?

A 360-degree marketing campaign includes all those marketing channels in which promotion is possible and relevant. 360-degree marketing includes both traditional marketing channels and digital channels, from social media to outdoor. 

For instance, you could pass a billboard with a Coca-Cola advertisement. You could come across another advertisement when browsing Facebook or Instagram during your lunch break. You could see another (but more detailed) commercial when you arrive home and watch television. This is exactly what 360-degree marketing strategy means, You are everywhere your target audience is. 

Benefits of a 360 marketing campaign

Implementing a 360-degree marketing approach benefits brands greatly. Below are just a couple of the primary advantages of using this strategy.

Follow Your Customer Anywhere, Anytime

360-degree digital marketing strategies are useful for reaching the right audience whenever and wherever they are. The newest type of online marketing, 360 digital marketing, differs from traditional digital marketing approaches in that it enables you to choose a precise group of target customers and follow them around the globe using digital media.

{CTA_BANNER_BLOG_POST}

You must monitor digital marketing KPIs when the digital campaigns are active. By using these measures, you may identify specific areas for development in your work plans and determine the ideal return on investment. 

Improve Your Social Media Presence

On many social media sites, like Facebook, Instagram, Twitter, TikTok, and others, the goal is to listen to and interact with users.   Nowadays, practically everyone, young or elderly, uses social media to stay in touch with family and express curiosity about various social profiles. 

Therefore, to automatically carry out your company branding and grow your following on social media and receive likes and comments on your posts, it is crucial to have a solid online presence to carry out your business branding automatically and, eventually, create leads.

Brand Recognition That Works

You will discover new ways to target your customers and offer them enough exposure by utilizing 360 digital marketing services. This aids in the development of successful brand recognition. With search engines and social media engines, you may reach loyal and old clients that you may have neglected in the past. To ensure the success of a 360-degree marketing strategy, you must first identify the correct goals, precise methods, and key performance indicators.

360 Marketing Campaign Components

Search Engine Optimization (SEO)

This involves the process of making changes to your website to improve its exposure in search engines. Google, Bing, and other search engines utilize bots and algorithms to discover the most relevant and valuable material for each search query.

Email Promotion

Email marketing includes sending emails to clients about your goods, services, offers, and discounts to encourage beneficial business activities. Soft selling may also be used to keep your audience interested in your business while educating them.

Pay Per Click Marketing

Pay-per-click is a business strategy in which marketers pay for clicks on their internet advertisements. These adverts may be posted on a variety of venues to target website visitors and come in a variety of sizes. They appear when users conduct internet searches, such as using Google.

Social Media

With more than half of the world’s population using social networks, reaching out to consumers has never been easier. Social media platforms make it simple to organize your online presence as well as develop and distribute relevant information to your target audience.

Website

Your website is the final stop for your consumer in the digital world as a brand. You have complete control over your reputation and consumer expectations in this situation. As a result, providing customers with an outstanding and smooth user experience is critical.

This is only part of a 360-degree campaign and only covers the digital world, although depending on the needs, the 360 strategies may also include outdoor TV and other available marketing channels.

Wrapping up

As a business seeking to expand in this digital age, implementing a 360-degree marketing strategy is essential. To contact your customer, you must use all available channels. When most of the important aspects of this strategy are incorporated, they perform well.

Once you’ve identified your target audience, you can apply a comprehensive marketing strategy that includes Pay per click, social media, and outdoor or face-to-face marketing to propel your company to the next level.

What we offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Digital consultancy and many more. Feel free to contact us anytime!

Categories
Digital Consultancy & Business (EN)

Digital Marketing Examples to inspire your Campaign

Digital Marketing Examples to inspire your Campaign

Utilizing various marketing channels, such as social media platforms, website advertisements, or email marketing, is part of your digital marketing campaign. Your digital marketing plan includes your choice of channels, your approach, and the kind of material your marketing team provides.

It may be challenging to accurately assess what works and more significantly, what doesn’t. In constantly evolve world of digital marketing. Looking at the leading businesses in the field of digital marketing and figuring out what works for them is a great way to start. 

On the other hand, there is a ton of false information and poorly implemented digital marketing tactics online. It might be challenging, but possible, to carry out a digital marketing strategy. It engages with your target audience, builds brand recognition, and boosts revenue.

Using examples of successful companies can always help you think of something creative. But be sure to keep in mind that you can only learn from someone else’s example. Using it directly is not only unprofessional but can also be harmful to the company.

Netflix

Everyone knows about Netflix. This platform can be said to be number one in its market. This is due to its marketing strategy and campaigns. 

Using personalization in marketing is a good method to stand out from the competition. Netflix is using this method perfectly. More than 90% of customers claim that they are more likely to interact with companies that make offers specifically to them. Netflix not only perfectly personalizes, but it also doesn’t put too much pressure on its potential customers.

{CTA_BANNER_BLOG_POST}

Netflix doesn’t constantly barrage its users with recommendations. It is aware that people are more likely to reply to one email that they can relate to, than to a ton of irrelevant stuff. To get stunning outcomes you should constantly stagger your communications.

Netflix provides simple-to-read, highly personalized emails and pushes alerts with a prominent CTA (call to action) button that often just reads “Play.” As a Netflix subscriber, you can get an email suggesting a movie based on your past viewing habits while using your first name.

.

Airbnb

Relationships with influencers are difficult at first glance and seem to be becoming ordinary. But Airbnb has managed to use this opportunity of influencer marketing correctly and qualitatively in its communication.

To increase buzz and brand awareness, Airbnb has worked with numerous well-known people. The first influencer who posted about her staying on Airbnb was Mariah Carey in 2015. Airbnb will remain connected with a luxurious life and, consequently, with high quality because of its alliance with celebrities.

Starbucks

Starbucks has conquered the world with its drinks. But behind their success is certainly marketing. Starbucks is very successful at using time-sensitive content marketing strategy to make people feel FOMO(fear of missing out). 

It’s quite uncommon for a company’s business plan to not have any time-based elements. Most businesses can come up with something that will excite potential consumers, whether it be sales, limited supply, or a unique deal.  

Starbucks is using this technique with seasonal drinks. The minute it hits fall everyone is excited about the Starbucks pumpkin spice latte. Other than that they have unique edition beverages for every season. People feel urgency when they see that something is limited or special and rush to buy it. 

Conclusion

If you take the time to consider what your audience wants to see, which platforms will help you stand out from the competition, and what idea you want to convey, your company may find itself on this list within a few years.

Do you lack the time or the motivation to do it yourself? It makes sense that way. An experienced digital marketing agency can handle every detail while producing the best marketing outcomes for you.

What we offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Digital consultancy and many more. Feel free to contact us anytime!