Show Your Corporate Image

Photos are most necessary aspects of your visual representation in the digital world. Of course, two-dimensional and flat illustrations have become quite trendy lately, but that type of visual communication might not fit all brands.

The best field of business to discuss will be the hotel management field. Tourism and Hospitality are very dependent on great visual content to attract more customers and maintain the loyal ones. Finding a great photographer is must for sure, and you should also try to have them regularly. If you understand basics of photography, you must know, that each person will take the same shot with the same tools in the same frame, but it will turn out different.

Present Yourself Through Photos

Many enterprises choose to show their working process through photo content. Also it’s nice to present your co-workers and teammates. Especially when the brand environment requires co-workers to dress a certain way or have hairstyles suited to a certain standard.

Even if it’s a creative company with no standards at all, you might still see the pattern of the team’s style and fashion taste. In most cases they match up and create a certain form of unity we like to call dress-code. Showcasing your team visually is a big part of your brand image presentation.

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Trust The Photographer

Just as always, we all have ideas in our heads on what we want our product photography to be like, forgetting that some of the stuff might not be suiting to the brand image at all. Once you hire a photographer you have to actually trust their professionalism. Make sure you check the portfolios before you pick one and discuss your choices with the creative team.

Finding a professional who produces images to your liking will serve you better, than picking a random one hoping they will completely change their photographic style for your images. Also make sure you research your target audience’s interaction with your social media content. Take a good look which images have most likes. A professional photographer that suits your expectations will give you a result better than imagined if you trust their creative mindset.

Pick The Aesthetics Accordingly

In one of our articles we have discussed the importance of color-theory in your key-visuals. The photographer will give you great results, but you must also direct them on how to edit the images. For an easy example, if your brand’s color palette consists of cooler tones like navy or baby blue, aiming for the images to be in warmer-peachy tones will do your website and social media no good. Color contrast might look great in fine arts, but here we have to follow the palette.

Backgrounds Are Vital

So far you have the product you want to capture and the color-map as well. Now, background of the image is our next step. Depending on a product you have to choose the right environment for it to be placed. If you produce versatile cutlery for example with matching plates and all the fancy stuff, putting it on a regular kitchen table would ruin everything right? You will need a table cloth matching the mood and the feeling you are creating for a customer. You want to make them feel luxurious and probably basic wooden table will not match with the luxury vibes, even if cutlery is plain gold.

Team Photography

We love to show off our talented teams and it’s necessary to provide adequate visual content to actually show off the environment we work in. For another example let’s say you have a five-star hotel with VIP guests. Imagine placing images of your co-workers in their daily attire on a background like regular wall in a home. Doesn’t sound quite fitting right? You need to organize a professional photoshoot with plain background. Well, if you have a Hostel that is more concentrated on younger generation and creative atmosphere the suits and ties with grey backgrounds won’t work. It would be much better to have co-workers dressed in a more casual attire with graphitic wall as a background. Make sure you show your brand’s heart and soul through these images.

What We Offer

For more interesting articles, make sure to scroll through Publications on Edana and don’t forget to check our services for professional assistance to build your Brand Image. Feel free to contact us anytime!

Purposes Of Re-Branding and Re-Design

In many instances Re-Branding and Re-Designing are often seen as the same process. Well, it’s not the same and as a matter of fact Re-Designing is an element of Re-Branding process. Of course this doesn’t put design in a minor position, but it’s simply a different field, in fact what the Branding consists of.

Why Is It Different?

Let’s keep in mind, that design is more oriented on key-visuals. This is why we have a Brand-Book to stay in touch with basic color-map and design particles to make sure our visual content is not too far from our general content. Let’s review an example: You got a new designer in your company and they don’t know much about your visual content strategies. It’s only natural that a designer will try to show their creative potential without taking into consideration what’s your style in general. In a Brand Book you provide creative team with necessary design frames they have to follow to not drop out of context.

What’s So Special About Branding?

Like we’ve already discussed, mere design changes do not equal Re-Branding. Branding itself includes Brand-Image, Voice, Tone, Authority, Communication, Content etc. In order to call it Re-Branding we have to repurpose all these elements and bring change. Brand is pretty much a representation of where you stand and what’s your personality shown through marketing strategies digital or not.

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Re-Branding CAN Happen Without Visual Changes

Key-Visual modifications can have some influence on a company’s image and are more often just a part of the rebranding process. But still, even changing a logo doesn’t qualify as full-on Re-Branding. When a company changes its ideas, their communications, or just try to bring a small change by transforming its core identity – that’s what can be called a Re-Brand. A Brand is always developing; changes have to be made from time to time. To call for a rebrand means drastic changes in direction, not only graphics. Time flies with the speed of flash and a Brand has to keep updates on that time-machine.

Small Changes and Big Impacts

Rebranding a company is quite time-consuming. It could require changing the logo or logotypes in general, also switching colors and basic palettes, new PPTX works, and promo cards. These graphic changes often result in a small upgrade in sales, and apparently, a whole new style. It does, yet not enough to be labelled as Re-Branding. Re-Branding starts with the mission to change processes in the long period of time, creating something that is completely changing the way people see their enterprise. A lot of Re-Branding Projects don’t have enough time and energy to make those changes actually productive, because such changes demand a whole lot of effort. They do generate a lot of positives changes on the other hand.

Review-Adidas

Let’s review the example of Adidas Originals. Now, here we have a brand that is actually not changing its core ideas and stays timelessly trendy. The concept of Adidas Originals is as immortal as Nike’s “Just Do It” concept. What we are taking a look at here is a complete opposite of Re-Branding but an example of how a Brand can strive through time with an Idea that never goes out of style. No matter how many times Adidas changes logos the concept stays the same which screams Success in branding strategy. The tone, image and authority of the brand stays at the top with certain changes in key-visuals for diversity.

Additional Example

Now, let’s say you have an enterprise producing concept related goods on a very specific target audience. You start seeing that the target audience itself is slowly changing its priorities and lifestyle choices, so you have to keep up with them. As a fun comparison, your brand for these customers is almost like a preacher of this aesthetic and lifestyle. You might change the colors and switch to bolder fonts, but it will all be for nothing if core ideas don’t change. Say, you were “preaching” comfort for the past 2-3 years and now you want to add “classy” to your brand vocabulary. This is the idea you want to Re-Brand around. “Classy” will become the sun of your branding galaxy.

What We Offer

Make sure to scroll through our Publications for more interesting articles on Edana and don’t forget to check out our services for Professional Assistance in your Re-Branding process. Feel free to contact us anytime!

Showcase Visually

Let’s start with the infographics being pretty much one of the very important and basic marketing tools in existence. Creating, sharing and publishing the infographic content is one of the key elements to your conversion rates upgrade. In fact-the field we are discussing takes a whole other staff member to fully dive into the creation process. Infographics can be shared inside content, on social media and in all the other digital marketing out-sources. This means-the given marketing tool is not just functional but flexible as well.

Infographic Marketing

Big part of marketing role in infographics is played by the visual aspect of it. Nowadays it’s extremely difficult to capture the modern customer’s eye. Due to popularized bright and simple images alongside with max. 15 second videos-you cannot force anyone to read or watch your content for more than a few seconds now. The Infographics genially collide these two aspects of B2C communications. They offer a potential and a loyal customer a view that will get attention and a short text that won’t be boring.

Use Infographics Smart

Well, there are basically to ways you can use infographics for in your marketing campaign. It’s either to generate inbound links or to call customer’s action toward sharing your content. Now, of course that is not the only two ways, because all that we have discussed and are about to overview serves the main purpose of boosting Conversion rates.

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Inbound Links

Infographics are rich in color and organized, so they catch the attention. If your content is on target within the infographic, you’ll generate a bunch of inbound links. It’s obvious that the customer persona no longer fancies the boring texts and endless statistics and all the boring dull stuff that was once trendy. Now it’s all about creative expression!

Call to Action

Visual content is more likely to be shared and go viral. And for most of us it is clear-why. It’s more exciting to look at content when its paired with an image or art in any form-that makes the content more appealing. Like we have discussed multiple times by now, visual content is more likely to be shared than a text only. But infographics are a cherry on the cake! They are liked and shared far more than any other type of media content. Of course, if you want your infographic to generate inbound traffic and get shared, it’s got to look great and contain the right amount of information.

Don’t Neglect The Copy

Now, we have spoken a whole lot about the visual side of Infographics, but completely neglecting a copy would not be the best idea either. It’s very common that when we focus on one thing we sometimes completely neglect the other part of it. Now, let’s Say-You have created a gorgeous post with very interesting information formatted beautifully, but decided to not write a caption because well, it’s all in an infographic. That is not the way to go, for sure. Keep in mind that if you take a good look at yourself as customer as well, even if an infographic gave you full information on a subject you would still instinctively check the caption for additional information. What if there is something more right?

Engage The Audience

Educational Platforms on Instagram like Miami Ad School for example have great infographics. Engaging a customer is achievable by adding a question in the caption for example. Even more of fun models can be taken from Astrology Lovers posts. It’s amazing how common interests people relate to can start a conversation. Also, let’s say you have a business in fashion industry that produces cotton and silk. Create an infographic on their special qualities and how you manufacture them and make sure to ask the audience in caption which one do they prefer and why. This is one of the fun ways to upgrade the marketing strategy and gain feedback at the same time.

What We Offer

Make sure to scroll through our Publications for more interesting articles on Edana and don’t forget to check out our services for professional assistance in your digital marketing campaigns! Feel free to contact us anytime!

Skincare Industry In Modern Times

We have all had this pleasure of putting Ice-Cold cucumbers on our eyes and feeling refreshed-as though it performs magic, but now we know it actually stretches our gentle under-eye skin too much and it’s no longer the approved way of getting rid of dark circles. But let’s be honest, it’s still our guilty pleasure. Now, skincare industry has gone through monumental changes, especially from middle of 20^th century. Customers became more aware of ingredients and their chemical pros and cons. Now we have to really carefully formulate our products to avoid being in the “Canceled” list for the very least. Modern times have developed this industry to whole new level, so say goodbye to your old ways-it’s time for the new!

The Trends

• Less is More
• Celebrity Skin Care
• Supplements
• Microbiome
• Personalized Skin Care
• Cruelty-free Products
• Multi-purpose Products
• Formulation
• Ingredients
• Sustainability

Trendy Marketing

Trends are nor just trends-they are certain pathways for you do upgrade your marketing strategies and offer the customers (loyal or potential) what they are looking for. In the next paragraph we shall be reviewing some of these tendencies, which are paid most attention in today’s skincare market. Keep in mind, that these trends are overviewed by influencers on digital platforms such as: Instagram, Tik Tok, Youtube and pretty much anywhere a video content can be posted for real-life demonstration for a product’s quality and capabilities.

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Less is More

In early Y2K everything extra was considered the right amount, but now it’s all vise-versa. Do you remember literally slapping on your night crème before going to bed? It felt like everything was sticking to your face but the belief that beauty was meant to have sacrifices forced us into these absurd actions. Now even the companies themselves tell us to not use an exaggerated amount of product to have steady results. One of the most viral examples of over-using a product was peeling solution from the Brand-Ordinary. TikTok was blown up with customers’ faces looking like sunburnt and of course the image of this brand was under a huge risk of being “cancelled”. Later on we started to have more tutorials on correct application of the product, but it would be better to have been done earlier.

Cruelty-Free

Modern Society is becoming more and more aware on what’s going on behind the curtains of skincare labs. Animal-Cruelty has been an ongoing subject to deal with for decades. Fortunately, certain amount of customers simply refused to buy products generated on animal experiments and the industry woke up from its long coma. Now we have a bigger selection of cruelty-free products and hopefully, maybe in a decade or so-all skincare brands will follow the example and switch to cruelty-free products completely. Sacrifices for human beauty must not be made by any other animal species and that’s common sense the industry has to fully understand!

Formulation & Ingredients

Gladly, brands have become more transparent with their product ingredients. Customers have a wider choice to select a product. If you truly research general elements-chemical or natural which are used for product creation, you might have a better idea what will suit your skin better before you buy the product. Now, consulting agents at the points of sales are supposed to know it all, but still-no one knows your skin better than you. You’ve lived with your skin for all these years and gone through allergies or breakouts that had reasons only you understand. So, take your time researching the product before buying it and it will buy you a lot of time later on.

Skincare Industry and Lifestyle

Skincare is a form of lifestyle. Every brand has its voice, authority and identity on the market –which sells their products. Make sure you keep up with your customer’s needs and do your best to become the part of their daily/nightly routines. Skincare is a huge concept that you have to wisely figure your direction out in.

What We Offer

Make sure to scroll through our Publications for more interesting articles on Edana’s blog and don’t forget to check out our services to upgrade your digital day to day! Feel free to contact us anytime.