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Successful SEO Strategy for a Niche E-Commerce Store
The online business Cap-Nature contacted Edana in order to implement a natural referencing strategy that would generate more sales. The brand’s sector is that of ecological products. A wide range of short and long tail queries are used by consumers to search for the products sold by the brand. Our SEO experts analyzed Cap-Nature’s search trends and competitive environment and then established a SEO strategy that would generate concrete results and steady growth for the brand.
EXPERTISES
A Data-Driven SEO Strategy
Before embarking on the establishment of a natural referencing strategy, it is essential to ensure that the data on which it is based is correct and relevant to the target customer. Our SEO experts have therefore researched the search trends of the target consumers for the Cap-Nature brand and defined groups of keywords and search expressions that bring qualified targeted traffic with a high market value for the brand.
Architecture Optimization for Maximum Performance
The On-Site part of SEO is of paramount importance. URL structures, title tags, the structure and content of headings and paragraphs, as well as semantics, are crucial aspects of a successful SEO campaign. Our SEO specialists and copywriters have carefully optimized each of these aspects and produced high-impact content so that Cap Nature’s pages can be positioned at the top of Google results for a variety of queries with purchase intent and thus boost the company’s organic growth in the long term.
SEMANTICS
+170% Monthly Organic Growth Thanks to an Adapted Semantic Structure
Search engines such as Google scan web pages (which they consider as documents integrated in a more general corpus) and determine the subjects treated within them. When a search is performed by a user they then judge the relevance of these web pages to the specific query entered by the user looking for information, this is done through complex algorithms based on a system using mathematical vectors. It is therefore important to build the right semantic structure in order to be positioned in the search engine results pages. This is what our experts have done for the contents incorporated on the Cap Nature website.
Creating High Value Links
The strategy developed and implemented by our SEO experts aims to create a real foundation for the growth of the Cap-Nature brand. The content of the website, its architecture and the backlinks that point to it are built in such a way as to send a very strong signal to Google and other search engines in the long term. It is an investment for the future that allows Cap Nature to position itself as a reference in its sector of activity in the medium-long term.
RANKINGS
+1’200% Gain in Google Rankings
The On-Site and Off-Site referencing solutions implemented by our SEO experts have allowed Cap Nature to obtain a gain in terms of positions within the Google results pages of more than 1’200%. This growth continues constantly over the long term because the strategies put in place are sustainable and built to generate growing results.
A Strong Foundation for Growth
The strategy developed and implemented by our SEO experts aims to create a real foundation for the growth of the Cap-Nature brand. The content of the website, its architecture and the backlinks that point to it are built in such a way as to send a very strong signal to Google and other search engines in the long term. It is an investment for the future that allows Cap Nature to position itself as a reference in its sector of activity.
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