PUBLICATIONS
Strategy & Digital Transformation Advice
Edana Digital Agency advises companies of all sizes and sectors in their digital expansion and transformation. Innovative business model, marketing strategy, software engineering and management.
Consult our advice on digital business and corporate strategy to develop your growth in Switzerland and internationally.
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Benefits of a Business Architecture
Lire: Benefits of a Business Architecture
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How to do a Value Chain Analysis?
Lire: How to do a Value Chain Analysis? -
How to use Michael Porter’s 5 forces to your advantage?
Lire: How to use Michael Porter’s 5 forces to your advantage? -
Measure your Customer Experience with your Net Promoter Score
Lire: Measure your Customer Experience with your Net Promoter Score -
How to use the Strategic Business Unit in your marketing strategies?
Lire: How to use the Strategic Business Unit in your marketing strategies? -
How much is a good Net Promoter Score?
Lire: How much is a good Net Promoter Score? -
Why does your company need Organizational Readiness Assessment?
Lire: Why does your company need Organizational Readiness Assessment? -
How does your Net Promoter Score impact your Company?
Lire: How does your Net Promoter Score impact your Company? -
How to create a Roadmap for Value Creation?
Lire: How to create a Roadmap for Value Creation? -
How to measure Customer Loyalty?
Lire: How to measure Customer Loyalty? -
What is MVP in Product Management?
Lire: What is MVP in Product Management? -
How to do a Competitive Market Analysis?
Lire: How to do a Competitive Market Analysis? -
How to do a Market Analysis for a Business Plan?
Lire: How to do a Market Analysis for a Business Plan? -
What role does Optimization play in your Conversational Growth Strategy?
Lire: What role does Optimization play in your Conversational Growth Strategy? -
How can you shorten the Sales Cycle and Accelerate Sales?
Lire: How can you shorten the Sales Cycle and Accelerate Sales? -
What is the Difference between Customer Acquisition and Retention?
Lire: What is the Difference between Customer Acquisition and Retention? -
How do you have to prepare for a Telemarketing Campaign?
Lire: How do you have to prepare for a Telemarketing Campaign? -
What are the best Customer Acquisition Strategies?
Lire: What are the best Customer Acquisition Strategies? -
How to do an Audit of your Company
Lire: How to do an Audit of your Company -
What are the 10 Key Steps in Generating Demand?
Lire: What are the 10 Key Steps in Generating Demand? -
How to define the profile of your ideal target audience?
Lire: How to define the profile of your ideal target audience? -
What are the steps for implementing Conversational Growth Strategy?
Lire: What are the steps for implementing Conversational Growth Strategy? -
What are the four basic categories of Marketing Growth Strategies?
Lire: What are the four basic categories of Marketing Growth Strategies? -
Successful Selling in International Markets
Lire: Successful Selling in International Markets -
What do you need to know before you launch a new product/service?
Lire: What do you need to know before you launch a new product/service? -
What are the best types of Benchmarking for your Company?
Lire: What are the best types of Benchmarking for your Company? -
Steps of a good Go-to-Market Strategy for better Competitive Advantage
Lire: Steps of a good Go-to-Market Strategy for better Competitive Advantage -
What are the Different Types of Data Mining Techniques?
Lire: What are the Different Types of Data Mining Techniques? -
What are the different functionalities of Business Intelligence?
Lire: What are the different functionalities of Business Intelligence? -
Different Types of Frameworks for Consulting
Lire: Different Types of Frameworks for Consulting -
Everything you Need to Know on Six Sigma
Lire: Everything you Need to Know on Six Sigma -
Does your Team actually Need a Product Owner?
Lire: Does your Team actually Need a Product Owner? -
Best Performing Newsletter Templates for Digital Marketing
Lire: Best Performing Newsletter Templates for Digital Marketing -
Why Do You Need a Digital Transaction Advisor before Investment Decision?
Lire: Why Do You Need a Digital Transaction Advisor before Investment Decision? -
How Does E-Procurement Work?
Lire: How Does E-Procurement Work? -
E-Book Marketing Strategies for Amazon’s Kindle
Lire: E-Book Marketing Strategies for Amazon’s Kindle -
Top 5 Email Marketing Platforms for your Business
Lire: Top 5 Email Marketing Platforms for your Business -
What is the Role of Wi-Fi in the Internet of Things?
Lire: What is the Role of Wi-Fi in the Internet of Things? -
Benefits of using the Internet of Things
Lire: Benefits of using the Internet of Things