Benjamin Massa

Benjamin Massa is Digital Strategy Director at Edana. He supports companies and organizations in defining and structuring digital initiatives that can improve performance, strengthen positioning, and create new growth drivers.

Contact Benjamin

« A successful digital transformation rarely starts with a tool. It starts with a clear vision, the right priorities, and consistent execution. »

Benjamin Massa helps companies define digital strategies that improve performance, structure growth, and turn business opportunities into concrete, relevant, and profitable digital initiatives.

Benjamin Massa
Digital Strategy Director

ABOUT

About Benjamin

Benjamin Massa is a digital strategist with more than 15 years of experience supporting companies and organizations that want to make better use of digital to grow, improve efficiency, and strengthen their market position. He works at the intersection of strategy, business development, and digital transformation, with a strong focus on digital models that create value.

His scope covers topics such as digital transformation, roadmap definition, the structuring of digital initiatives, digital product scoping, customer experience improvement, operations digitalization, as well as identifying opportunities related to business software, web platforms, mobile applications, information systems, and artificial intelligence.

His strength lies in his ability to connect business strategy with the right digital decisions. Where many initiatives remain stuck in overly abstract thinking, misdirected investments, or poorly prioritized projects, Benjamin helps clarify objectives, arbitrate between options, and focus efforts on what can truly generate competitive advantage or a tangible improvement in performance.

Throughout his career, he has supported entrepreneurs, mid-sized companies, and established brands in Switzerland and internationally in structuring high-impact digital projects. His experience spans both B2B and B2C environments, with a results-oriented approach focused on consistency between business ambitions, operational constraints, and the digital means required to execute successfully.

Before Edana, Benjamin held various leadership positions in the digital sector, notably within entrepreneurial ventures such as Draw’in. This path gave him a particularly valuable dual perspective: understanding the strategic challenges faced by business leaders while maintaining a concrete view of the conditions required for successful execution.

At Edana, he helps guide clients’ digital strategies by relying on a multidisciplinary team of more than 23 experts in software, UX/UI, artificial intelligence, cybersecurity, cloud, and product design. His role is to help organizations make better decisions, structure solid initiatives, and turn digital into a genuine lever for growth, differentiation, and long-term value creation.

APPROACH

His approach

Benjamin advocates a digital transformation approach centered on value creation and strategic consistency. For him, a digital project only makes sense if it serves a clear objective: selling better, serving better, managing better, executing better, or positioning more effectively in a market.

His role is therefore to help companies ask the right questions before investing: which problems truly need to be solved, which priorities deserve to be addressed first, which digital levers will have measurable impact, and how to build a realistic path between strategic ambition and execution capacity. The goal is not to digitalize for the sake of digitalizing, but to build relevant, manageable initiatives capable of delivering lasting results.

EXPERTISE

Areas of expertise

Digital strategy
Digital transformation
Digital business development
Digital project scoping
Digital product and service strategy
Business, web, and mobile applications

Customer experience and user journeys
Digital positioning and competitiveness
Digital roadmap structuring
Custom software and information systems
AI and automation opportunities
Alignment of strategy, operations, and technology

CLIENT VALUE

What he brings to Edana’s clients

Benjamin supports clients who need to answer key questions such as:

How can digital be used to create a real competitive advantage?
Which digital initiatives should be prioritized to generate the greatest impact?
How can a digital roadmap be structured in line with business objectives?
Which tools, platforms, or digital products are truly worth developing?
How can a strategic ambition be turned into an executable and profitable action plan?

His role is to help companies make better decisions, better structure their digital investments, and turn their vision into concrete, useful, and value-creating initiatives.

PUBLICATIONS

Benjamin’s latest insights

TALK

Contact Benjamin Massa

Would you like to discuss a digital transformation project, a digital roadmap, a platform to launch, a digital product to structure, or a challenge related to aligning business strategy with digital execution with Benjamin Massa?