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Event Storming: Collaborative Scoping to Avoid Building the Wrong Digital Product

Auteur n°4 – Mariami

By Mariami Minadze
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Summary – Partial business knowledge and traditional scoping workshops often produce misaligned digital products, scope creep, and hidden cost overruns. Event Storming maps real events, uncovers friction points and divergent terminology, and defines aggregates, policies, and bounded contexts—all while involving every stakeholder. This visual approach aligns business and IT, secures governance, and clarifies architectural decisions. Solution : host a guided Event Storming workshop to establish a shared, adaptable scope.

In many software projects, the pitfall isn’t the choice of technology or code quality but a partial understanding of the business domain to be digitized. All too often, traditional workshops generate ideas without ever creating an operational, shared vision of how the organization actually works. It’s in this upstream scoping phase that Event Storming reveals its full strategic power.

This collaborative method, devised by Alberto Brandolini, focuses on analyzing past events to map business processes, identify areas of uncertainty, and jointly lay the foundations for a coherent, evolvable architecture. By placing the business domain at the center, Event Storming turns each workshop into a driver of lasting alignment between decision-makers, business experts, and IT teams.

Why Event Storming Is Essential to Prevent Project Drift

Event Storming confronts technical assumptions with the reality of business operations to uncover inconsistencies from day one. Its event-driven approach fosters a common understanding of processes and drastically reduces the risk of later misunderstandings.

A Swiss cantonal bank recently ran an Event Storming workshop to digitize its online application journey. This exercise exposed several regulatory exceptions and implicit management decisions, showing that a standard kickoff meeting would never have revealed these dependencies. That insight immediately allowed them to adjust the project scope and avoid months of misguided development by defining an IT requirements specification document.

Identify Key Business Events

The first step is to list every past event that marks the process you’re modeling. Each event should be phrased in the past tense—such as “Order Confirmed” or “Invoice Generated”—to focus on what was actually observed rather than assumed needs.

In a stock management project, identifying the “Goods Receipt Recorded” event immediately integrated quality-control procedures into the digitized workflow.

By naming events precisely, teams often discover different terminologies across departments, revealing misunderstandings that, if unaddressed, would lead to software misaligned with real business practices.

Step-by-Step Guide to Running an Event Storming Workshop

The workshop is structured in clear phases: preparation, event exploration, aggregate modeling, and policy formulation. Each phase produces immediate visual deliverables, ensuring transparent tracking and continuous alignment.

Preparation and Initial Scoping

Before the workshop, define objectives, the functional scope, and the expected level of detail. This includes creating an initial list of business events identified by the experts.

The facilitator’s role is crucial: clarifying the work’s scope, selecting a suitable space, and preparing visual supports (walls fitted with flipcharts, colored sticky notes). Precise scoping prevents drift and ensures efficient use of time together.

In the SME example, this alignment phase immediately ruled out non-priority topics—like detailed archiving of old production orders—that would have needlessly weighed down the process.

Collecting and Structuring Events

Participants gradually place sticky notes representing identified events along a timeline. Each new event is collectively challenged to verify its relevance and wording.

This exploration often uncovers omissions or terminology errors. It also allows grouping or splitting events for greater clarity.

When the SME documented its procurement process, adding the “Supplier Compliance Check” event late in the game completely reshaped the validation sequence, demonstrating the importance of including all concerned parties.

Defining Aggregates and Policies

Once the events are validated, the workshop moves on to identifying aggregates: the entities responsible for maintaining business-data consistency (for example, “Order,” “Customer,” or “Product”).

At the same time, policies or business rules (events triggering an action, rerouting conditions) are mapped using arrows or specifically colored sticky notes.

This work transforms the timeline into an initial Domain-Driven Design (DDD) skeleton that will underpin future architectural decisions.

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Delimiting Bounded Contexts for a Coherent Architecture

Event Storming naturally delineates functional contexts, avoiding purely technical partitions. These boundaries, defined by business criteria, guide the choice between a modular monolith and event-driven microservices.

Understanding Business Boundaries

Each bounded context corresponds to a set of coherent tasks within a single expertise domain. The workshop aligns events with associated responsibilities to draw these territories.

This step challenges participants on the data flows crossing boundaries and any redundancies. The goal is to isolate domains that can evolve independently.

This clear separation between “Order Preparation” and “Delivery Tracking” enabled shorter deployment cycles for each module.

Drawing Contextual Boundaries

Using distinct colors or graphic outlines, you visualize functional zones on the Event Storming map. This view becomes the foundation of your architectural documentation.

These boundaries aren’t set in stone: they evolve with the project during design reviews. But they provide an initial guide for distributing technical responsibilities.

Guiding Architectural Choices

With bounded contexts defined, you can assess the suitability of a modular monolith, microservices segmentation, or a global event-driven approach.

You base decisions on business criteria—event volume, lifecycle independence, scalability requirements—to choose the most appropriate model.

In our example, the high autonomy of modules justified a microservices architecture, delivering better operational resilience and scalability for seasonal activity peaks.

The Human and Organizational Benefits of Event Storming

Event Storming strengthens cohesion between business and IT by making processes and decisions visible. It fosters a culture of continuous collaboration, where every trade-off is documented and shared.

Team Alignment and Engagement

Active participation from every role—from sponsor to developer—fosters ownership and reduces resistance to change. Everyone sees themselves in the model and commits more readily to implementation.

This collective process cuts down on back-and-forth and later misunderstandings, since assumptions are explicitly discussed and validated up front.

Decision Clarity and Risk Reduction

With each event and policy recorded visually, prioritization or arbitration decisions are documented and retrievable later. This secures project governance and minimizes drift risks.

Tracking invalidated assumptions prevents falling into the same traps during future system evolutions.

Strengthening Cross-Functional Collaboration

Event Storming creates a common language free of technical jargon, so every stakeholder can contribute and understand the system map. This practice nourishes cross-functionality and can be replicated in future development phases.

The method also facilitates onboarding new team members, who quickly gain a holistic view of the project without enduring exhaustive, tedious documentation.

Clarify Your Digital Project with Event Storming

Event Storming is a lever for collective clarity, refocusing scoping on the business domain. By identifying real events, defining contexts, and involving all stakeholders, this approach significantly reduces the risk of misunderstandings and misdirected development.

The benefits go beyond technology: human alignment, decision clarity, and organizational agility are powerful assets to ensure the success and longevity of the solution delivered.

Whether your project involves custom business software, an application overhaul, or a distributed platform, our experts are ready to orchestrate an Event Storming workshop tailored to your context and lay the foundations for a successful digital transformation.

Discuss your challenges with an Edana expert

By Mariami

Project Manager

PUBLISHED BY

Mariami Minadze

Mariami is an expert in digital strategy and project management. She audits the digital ecosystems of companies and organizations of all sizes and in all sectors, and orchestrates strategies and plans that generate value for our customers. Highlighting and piloting solutions tailored to your objectives for measurable results and maximum ROI is her specialty.

FAQ

Frequently Asked Questions on Event Storming

What are the key steps to organize an Event Storming workshop tailored to a complex business context?

Preparation begins with clearly defining the objectives and functional scope, followed by an initial list of business events. Next, the facilitator sets up the space with flipcharts and sticky notes. The events are then explored on a timeline, aggregates are validated, and business policies are formalized. Finally, bounded contexts are delineated to guide the future architecture.

Which profiles should be brought together to ensure the success of an Event Storming workshop?

It is essential to include the project sponsor, an experienced DDD facilitator, business experts, functional analysts, developers, and decision-makers. This diversity ensures a solid understanding of events, validation of business rules, and buy-in from everyone on the scope. Cross-functional participation breaks down silos and speeds up decision-making.

How can you measure the return on investment of an Event Storming workshop before development?

You can evaluate the workshop by measuring the reduction in back-and-forth during development, the clarity of the validated scope, and the number of inconsistencies detected upfront. Metrics such as the rate of business anomalies resolved before coding or the speed of decision alignment help quantify the impact on the schedule and the final product quality.

How does Event Storming differ from traditional scoping workshops?

Event Storming focuses on event-driven analysis by listing past facts rather than stating presumed requirements. It uses a collaborative visual timeline to uncover exceptions and dependencies. Unlike traditional workshops, it identifies bounded contexts and lays the groundwork for DDD architecture from the very first session.

What common mistakes should be avoided when setting up an Event Storming session?

Common mistakes include failing to clarify the scope, neglecting to involve key business stakeholders, phrasing events in the present tense, overlooking the facilitator’s role, and rushing to technical solutions. It is crucial to stay factual, enrich the timeline until it stabilizes, and follow each step of the process.

How do you integrate the results of Event Storming into technical design and architecture?

Validated events feed into DDD modeling: aggregates, domains, and business policies are defined. These elements are then translated into API schemas, microservices, or modules. Bounded contexts guide the technical decomposition, ensuring a coherent, scalable architecture aligned with business reality.

Which indicators should you track to assess the effectiveness of an Event Storming workshop?

Relevant KPIs include the number of validated events, the coverage rate of business processes, the number of identified exceptions, the number of stakeholders involved, and the time taken to formalize the requirements document. You can also measure the decrease in feedback loops during development.

When should you favor an in-person format over online for an Event Storming workshop?

In-person is recommended for highly complex business projects, when many participants need to interact visually on a timeline, or when spontaneous exchanges aid in uncovering exceptions. Physical sticky notes also strengthen collaboration and team cohesion, especially during strategic scoping.

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