E-Commerce Development (EN) Non classé Social Media Marketing (SMM)

AR Try-On Filters are the Future of Online Shopping

By Jonathan Massa
Views: 2385

Importance of AR Try-On Filters in a Digital Age

AR try-on filters are not new in the commercial sector. Many particular firms, especially e-commerce sites, are intimately familiar with this option.  AR try-on filters have transformed the way businesses engage with their customers. These interactive filters allow users to virtually try on products, from clothing to makeup, providing a unique and immersive shopping experience.

Customers can engage with brands in a fun and memorable way, leading to increased brand loyalty and customer satisfaction. The popularity of AR try-on filters can be directly linked to sales. When customers can visualize how a product looks on them before purchasing, it instills confidence and reduces the likelihood of returns. Additionally, the rise of social media platforms has further propelled the popularity of them.

Users can seamlessly access these filters on platforms like Instagram and Snapchat, making them a part of everyday online interactions. This integration allows businesses to reach a wider audience and capitalize on user-generated content. Also, AR try-on filters collect valuable data on customer preferences and behavior. Businesses can use this data to personalize recommendations and marketing strategies, providing a tailored shopping experience.

How can AR Try-On Filters Boost your E-Commerce Sales?

AR try-on filters have become a cornerstone of modern marketing and e-commerce. Their ability to engage customers, boost sales, integrate with social media, offer personalization, provide a competitive advantage, and serve various industries showcases their importance and continued popularity among businesses seeking to thrive in the digital age.

One of the primary challenges in online shopping has always been the inability to physically try on products. AR Try-On Filters bridges this gap by allowing customers to visualize themselves wearing or using the product. This builds confidence and trust, as shoppers know exactly how the item will look on them. When customers are satisfied with their virtual trial, they are less likely to return the product due to misfit or dissatisfaction, resulting in cost savings for the business.

AR Try-On Filters provide a fun and interactive way for customers to engage with a brand. This engagement can lead to longer time spent on the website or app, increasing the chances of making a purchase. Businesses can leverage this immersive experience to captivate their audience. Additionally, these filters collect valuable data on customer preferences and behavior. E-commerce businesses can use this data to personalize recommendations and marketing efforts.

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Augmented Reality Try-On Filters Are Transforming Industries Across the Board

Augmented Reality (AR) Try-On Filters are not limited to a single industry. Fashion retailers and beauty brands were among the first to embrace AR Try-On Filters. Customers can virtually try on clothing, accessories, makeup, and hairstyles, ensuring a personalized shopping experience.

Eyewear companies use AR Try-On Filters to allow customers to see how different glasses and sunglasses look on their faces. It aids in choosing the perfect frames, increasing customer satisfaction, and reducing indecision. Businesses in the home decor and furniture industry leverage AR Try-On Filters to help customers visualize how furniture and decor items will look in their homes.

In the home improvement sector, businesses are incorporating AR Try-On Filters to help customers experiment with paint colors, flooring, and decor choices. Fitness brands are using AR Try-On Filters to help customers visualize how different items fit and look on their bodies. Real estate agencies are employing AR Try-On Filters for virtual property tours. Customers can virtually place their furniture in a property to assess its suitability.

Hairstylists and salons offer filters for clients who want to evaluate different hairstyles before making a change. Optical businesses are using them for customers to visualize how different contact lenses and eyeglasses appear on their eyes and face, making the selection process easier. The adaptability of AR Try-On Filters transcends all the industry boundaries.

AR Filters as the Future of Social Media Marketing

AR filters enable businesses to create personalized and shareable content. Also, users love to share their filtered experiences on social media. This user-generated content attracts more customers towards you. Many social media platforms have embraced AR filters, integrating them into the user experience. Because of that, many brands can increase their customer base, customer engagement rates, and ROI.

As the future of social media marketing unfolds, AR filters are at the forefront, setting the stage for more interactive and personalized brand interactions. With their ability to captivate and convert, they have become an indispensable tool for businesses looking to engage with audiences in novel and impactful ways.

Famous Companies Using AR Filters

Snapchat’s Lens Studio has been a game-changer in the world of AR filters. Brands like Pepsi, Gatorade, and Taco Bell have created sponsored AR lenses that allow users to interact with their products or mascots. For example, Pepsi’s AR filter turned users into dancing hotdogs during a Super Bowl campaign, and Taco Bell’s filter transformed users into delicious tacos.

Sephora’s Virtual Artist is an AR try-on filter that allows customers to try on makeup virtually. Users can experiment with different shades of lipstick, eyeshadow, and more. This filter not only enhances the shopping experience but also helps customers make informed purchasing decisions.

L’Oréal’s AR beauty try-on filter allows users to experiment with various makeup products virtually. Users can test lipstick shades, and eyeshadows, and even experiment with hairstyles. It’s a creative way to engage users and promote L’Oréal’s product range.

Nike introduced the Nike Fit AR feature in their app, which helps users find the perfect shoe size. Users can scan their feet using AR technology to determine their precise shoe size, ensuring a comfortable fit when ordering online. These famous examples demonstrate the versatility and impact of AR try-on filters across industries, from beauty and fashion to furniture and automotive.

An Inventive Approach that Adapts to Objectives and Specificities

The right digital marketing strategy and plan make all the difference in terms of results. At Edana, we have a unique approach that allows our clients to grow quickly and sustainably according to the objectives set by their management.

We generate growth through powerful and tailor-made multi-channel solutions. Thus, we establish and/or execute global or specific strategies mainly in the following areas: SEO, SMM, digital advertising, growth marketing, PR, sales, and marketing automation.

By Jonathan

Technology Expert


Jonathan Massa

As a specialist in digital consulting, strategy and execution, Jonathan advises organizations on strategic and operational issues related to value creation and digitalization programs focusing on innovation and organic growth. Furthermore, he advises our clients on software engineering and digital development issues to enable them to mobilize the right solutions for their goals.


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