Digital Consultancy & Business (EN) Non classé

How can competitive intelligence help you to create a better corporate strategy?

By Benjamin
Views: 627

Importance of Corporate Strategy

In order to have the best corporate strategy you’d need to evaluate how every part and aspect of your company fits together and what kind of impact they have on each other. Corporate strategy is always focused on managing resources, risks, and returns.

You should focus on several important factors, which are basically the pillars of your strategy to reach success in the long run. While reading about them it will become clearer for you how competitive intelligence, as the process of gathering and analyzing information about the industry and competitors, will aid you.

Benefits of Corporate Strategy

Corporate strategy is extremely useful for more prominent companies. Especially, when they are multi-business companies that need specific guidance to achieve more in the business world. When you have so many valuable sectors that need specific attention it’s easy to get overwhelmed.

Creating a corporate strategy will help you to develop more ways of reaching success and also, will help you to create additional options for overcoming barriers. Many senior leaders pay a great deal of attention to corporate strategies right now because, with this option and all the benefits of strategic planning, you can gain a solution for effective problem-solving and achieve more long-term goals.

Edana is Your Digital Agency in Switzerland

Entrust your project to industry experts

Allocation of Resources

This is one of the most important factors for corporate strategy, where you should be focused on two resources. These are people and capital.  In order to gain more benefits and manage all the aspects of your company, it’s important to pay more attention to these resources. You have to be sure that your team is competent and can accomplish the tasks that you’ve set for them.

Also, check all the resources and capital that you have. Analyze all the internal and external opportunities that you will be presented with. Uncovering more about market trends with competitive intelligence will be helpful here. You’ll know better what’s happening and how you can adapt to those trends with your team and capital. Sorting out these issues will help you to take your first step toward creating a successful corporate strategy.

Organizational Design

Organizational design is about ensuring that your company is equipped with all the appropriate systems in order to create value. To go through this stage successfully you have to analyze lots of areas of your company. For example, actively working on organization design will help you to understand how much freedom and autonomy should you give to your business units.

Also, you’d determine if you should divide bigger commitments into smaller projects. Based on the information that you’ll get from the competitive intelligence about different market trends, business decisions, and competitors, you’ll be able to sort out more issues in this area.

Portfolio Management

In order to further improve your corporate strategy, you need to manage your portfolio carefully. As mentioned before, it’s the best strategy for multi-business companies. Portfolio management will help you to manage business units. You’ll know where you should invest your money. You’ll know how you should manage risks related to diversification and you’ll create more strategic options for yourself.

Since based on competitive intelligence you can understand what your customers want and what are their buying motivations, you’ll know exactly where you should redirect your investments and in which business should you be involved or not.

Strategic Tradeoffs

Balancing strategic tradeoffs is the most difficult aspect of corporate strategy. It’s not easily manageable but has great importance, because this aspect can aid you with risk management and can help you to generate better returns.

Strategies that seem to have a higher risk could bring higher returns as well, but you need to evaluate how beneficial it would be for you to use a risky strategy. You’ll outline a wide range of options for yourself here which will be more promising for you and will help you to gain a better competitive advantage.

By considering all the above-mentioned factors and the information that you can get additionally from competitive intelligence you can create a successful corporate strategy. Based on competitive intelligence you’ll understand more about customers and competitors and you’ll know how you can effectively manage your company to decrease your risks and increase returns.

What We Offer

For more similar articles, make sure to scroll through our Publications on Edana. Your Digital Consulting Firm in Switzerland can aid you with Marketing Strategy and Plans along with many other services to guide you step-by-step on the road to success.  



Benjamin is an experienced strategy consultant with 360° skills and a strong mastery of the digital markets across various industries. He advises our clients on strategic and operational matters and elaborates powerful tailor made solutions allowing organizations and entrepreneur to achieve their goals. Building the digital leaders of tomorrow is his day-to-day job.


Let’s Talk About You

A few lines are enough to start the conversation! Write to us and one of our specialists will get back to you within 24 hours.


Don’t miss Our Strategists’ Advice

Get our insights, the latest digital strategies and best practices in marketing, growth, innovation, technology and branding.

Make a difference, work with Edana.

Your digital agency in Geneva. Our multidisciplinary team is at your disposal to bring your projects to life.

Our different areas of expertise enable us to provide relevant solutions to all types of situations.

Contact us to discuss your needs:

022 596 73 70

Edana on LinkedInEdana on InstagramEdana on FacebookEdana on Youtube