Non classé Social Media Marketing (SMM)

How to use Dupe Tendencies to attract Various Target Audiences?

By Benjamin Massa
Views: 3162

Importance of Dupe Tendencies

Dupe tendencies/dupe products are among the most widely utilized alternatives to entice numerous different targeted customers. Countless brands have been using dupes and social media platforms to encourage sales. You could indeed try to use dupe tendencies to draw additional consumers to you once you’ve established what are the special characteristics of your products and how they could be related to more famous brands’ products.

To attract loyal customers, you must have strictly outlined aspirations, thorough knowledge of your goods and consumers, and outstanding abilities to communicate with the target audience. Your brand image can become more compelling and interesting through dupe tendencies. Dupe products have many similar characteristics to many more well-known items on the marketplace, yet they’re less expensive and far more easily obtainable, resulting in the ability to draw in more buyers and increase sales.

The Rise of Dupe Culture in Online Business

Duplicate products are widespread on social media platforms and always grab attention. A significant proportion of dupe products are almost always connected to fragrances and beauty products. Influencer activity on multiple social media networks, such as TikTok, led to the development of Dupe culture and provided entirely different significance for a variety of online businesses. 

The younger generation, for instance, is very interested in them. They regularly use social media to search for items that have characteristics comparable to much more premium brands yet are more budget-friendly to them. Most of them might not have a massive budget, however, they all want to have a distinctive flavor and aesthetic appeal which will be connected to quality, elegance, as well as value. 

Marketing those very products would therefore bring in a significant amount of consumers. A successful marketing approach could very well enable you to retain them as regular customers. 

Using Dupe Tendencies in Marketing Strategy

Dupe products possessed by your company only require a good marketing strategy in order to become more noticeable on the market. You must clearly communicate to your customer base that you’re offering a product that really is comparable to more successful and well-known products and that it could be bought more effortlessly from your company.

You can start promoting them on social media platforms as well as make them part of blog entries. You can spread information regarding them by means of various pictures, video content, and other methods. You may also utilize user-generated content, which would be content that your customers share regarding your products. People appreciate and value this kind of content.

You have to choose many aspects of your marketing strategy based on your target audience. You have to consider their age, nationality, interests, etc. Also, find out which platforms they use more frequently. These aspects will help you to create a strategy that will be more beneficial for your business.

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Understand More About Your Products

When Zara launched “Fabulous Sweet” people started speculating that it was a dupe for Amani Rouge Malachite, but in fact, there are people who say that despite having some similarities with Armani, it looks more like a perfume from Paco Rabanne, Lady Million Fabulous.

Cherry Smoothie by Zara for women is a floral, fruity fragrance. But it smells like Tom Ford’s Lost Cherry. There are countless examples such as this one readily available to us, and many businesses implement these discoveries into their campaigns and daily operations.

What distinguishes Zara is the fact that it is not a cheap imitation, it’s got originality, it’s able to charm you just as well as a more famous brand, and it’s also more affordable for a broader audience.

You must understand what distinguishes your product and exploit any obvious parallels it might share with other brand products. Those common characteristics may become very valuable for you, increasing the worth of what you sell in the eyes of your customers and making you more productive in your industry.

Become More Visible on Social Media Platforms with Your Dupe Products

Social media platforms are extremely good for increasing your online visibility and improving lead generation. With a good strategy, you can boost your conversion rates and afterward start implementing retention marketing to keep customers as long as possible.

First and foremost, take into account your target audience and their unique qualities. Then choose which platform is more effective. Also, it’s vital to think about the content as well as how you’ll market your products.

Contemplate the posts and how you’re going to develop them; as a visual aspect, it needs to be meticulous because customers will be interested or would scroll past you based on them. Monitor and analyze your results all the time.

Edana Recommendation

Edana is a Digital Marketing Agency based in Switzerland. The specialists of our team develop and implement the most appropriate growth strategies not only in Switzerland but worldwide as well. To learn more about digital marketing and what it can do for you, read on publications of Edana.

Contact us at any time to discover even more and decide on a course of action. Our team can assist you with Social Media Marketing and many more to produce outcomes that are equivalent to those achieved by industry leaders.

By Benjamin

Digital expert


Benjamin Massa

Benjamin is an experienced strategy consultant with 360° skills and a strong mastery of the digital markets across various industries. He advises our clients on strategic and operational matters and elaborates powerful tailor made solutions allowing organizations and entrepreneur to achieve their goals. Building the digital leaders of tomorrow is his day-to-day job.


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