Digital Consultancy & Business (EN) Non classé

How to do a Business Case?

By Benjamin
Views: 196

The goal of a Business Case

A business case is your guide towards a successful project, where you know from the beginning what are the advantages of certain projects, what are the priorities and what kind of benefits can they bring.

Business cases ensure that you’ll find the project that will assist you to reach your goals. This way you’ll use your budget on only important projects and make the right investments with confidence. You need several steps to create a successful business case.

Identify the Business Problem

Every project has a goal that is related to the future success of the company. These goals create solutions for existing problems in the company or create new opportunities.

First of all, you have to know what’s the problem inside your company. This way you’ll have a more clear idea about your next steps, like what you should do, how and in how much time.

You’ll just need additional information about the economic climate in your company and on the market as well to determine what kind of project you need and how it will help you out in a competitive environment.

Identify Alternative Solutions and Recommend Preferred Solutions

Determining the right solutions is crucial for any company. First of all, you need to know what alternative solutions you have at hand, then start thinking about what are the benefits of each solution. After that calculate how much capital each solution might need, and think about the risks and issues of each solution.

After going through this process it’s important to choose the best solution. Determine which options are more cost-effective and beneficial for you. Finally, document everything in your business case.

Edana is Your Digital Agency in Switzerland

Entrust your project to industry experts

Determine the Implementation Approach

Since during the first steps you’d determine your business problems and opportunities, the next step will contain the implementation approach, which will describe in detail how you can implement your preferred solution to your project.

After going through these steps successfully you’ll need to look through more key elements of a business case. While working on a business case you have to consider several factors that are always required while creating it.

The Executive Summary

The executive summary contains a high-level summary of the project. It can be found at the beginning of the business case but is written at the very end because it’s about the whole concept of an entire business case and is basically a short summary of what the whole work is about.

It contains vital information about the project and lets the whole audience know what the project is about, so it leaves the first impression and that impression has to be good.

The Finance Section

In the finance section, you’d see several important factors. The financial appraisal identifies the financial implications of the project, ensures that it’s affordable, and has the potential to give the company higher income.

It’s necessary to do the sensitivity analysis as well, which is mostly focused on risks that could be related to the project and measures the impact that it might have on the company.

The Project Definition

This is the largest part of the business case. It contains background information about the project. It starts with an introduction and a brief overview. The next part is all about goals, overcoming obstacles, and how valuable the project could be for your business.

From this part, you can understand more about the benefits of the project and its limitations, what are the possible solutions and how helpful are they. You’ll know more about risk assessment and will know more about the general plan of working.

Project Organization

This is one of the most interesting parts because it describes how the project will be set up. Most of the information is about the structure of the project and a description of how decisions were made. You’ll understand more about the project’s performance as well as how it can progress.

Managing the Business Case

The complete business case has all the available information about the project, its benefits, and how the team can work on it. You need to use it attentively for references to achieve success with your project.

You can use business case templates as well, but no matter what every business case should have full information about the goals and benefits of the project, and how it’s connected to the goals and crucial aspects of the company.

What We Offer

For more similar articles, make sure to scroll through our Publications on Edana. Your Swiss Digital Agency is ready to provide you with Expert-Level assistance built on customer loyalty, progressive ideas, and dedication. Our expertise includes Business Models and Planning, and many more.



Benjamin is an experienced strategy consultant with 360° skills and a strong mastery of the digital markets across various industries. He advises our clients on strategic and operational matters and elaborates powerful tailor made solutions allowing organizations and entrepreneur to achieve their goals. Building the digital leaders of tomorrow is his day-to-day job.


Let’s Talk About You

A few lines are enough to start the conversation! Write to us and one of our specialists will get back to you within 24 hours.


Don’t miss Our Strategists’ Advice

Get our insights, the latest digital strategies and best practices in marketing, growth, innovation, technology and branding.

Make a difference, work with Edana.

Your digital agency in Geneva. Our multidisciplinary team is at your disposal to bring your projects to life.

Our different areas of expertise enable us to provide relevant solutions to all types of situations.

Contact us to discuss your needs:

022 596 73 70

Edana on LinkedInEdana on InstagramEdana on FacebookEdana on Youtube