Digital Consultancy & Business (EN) Non classé

5 Steps to follow in Design Thinking

By Benjamin Massa
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Importance of Design Thinking

In the modern world, design thinking is becoming increasingly important for numerous companies, because it’s a human-centered, innovative approach that’s focused on the needs of people and combines the possibilities of technology and all the requirements that businesses need for success.

You can apply design thinking to various fields because with this strategy you will be able to solve customers’ requirements with creative solutions. The main focus here is to always find solutions.

Empathize: Research Your Customer’s Needs

For successful design thinking empathy is crucial. You have to understand more about customers’ likes, dislikes, attitudes, habits, aspirations, etc. You have to connect to them on an emotional level. Understanding more about their culture and what kind of social environment they live in will help you a lot as well.

While focusing on the human-centered design process it’s important to turn empathy into your strongest tool. Information that you can get out of his process will most definitely help you to increase the demand for your product or improve your service.

Define: State Your Customers’ Needs and Problems

In the Define stage, you have to analyze the information that you got from the first stage. Organize data and look into the details that your team gathered to understand what could be the core obstacle for you and how you can overcome it. But this process shouldn’t stray away from your customers, you should always have them in mind.

At this stage, you’ll get enough ideas to establish several ways of dealing with your problems. Be very considerate at this stage, try to see the problem from your customer’s perspective, and avoid describing it in your words, which will be most definitely related to your company’s needs. This way you’ll have a clear idea about more solutions or at least you’ll ensure that your customers will be able to solve any issues themselves.

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Ideate: Challenge Assumptions and Create Ideas

At this stage, you are more prepared to generate ideas. You know what your customers need and you analyzed the data to create user-centric problem statements. Your team is ready to look at these problems from different perspectives and think about innovative solutions that will aid you with the problem statement.

There are numerous ideation techniques that will aid you in this process, such as Brainstorm, Brainwrite, etc. You need to think freely and expand your imagination to find the most crucial aspects of your problem statement. Test your ideas, delve more deeply into them and choose the one that will help you to move forward.

Prototype: Start to Create Solutions

This is an experimental stage, where you go through what you discovered in the ideation stage. You are identifying the best solutions for every problem, that was identified in the first three stages. Solutions are tested to determine how they will benefit customers and based on the results they are accepted or rejected.

By the end of this stage, it’s clear what are limitations of specific products and what problems are they really facing. No matter what you are working on, without going through this step it’s very hard to finalize your work successfully.

Test: Try Out Your Solutions

Based on the solutions that you found from the prototype stage you have to test everything on your product. This is the last step in design thinking. The end results might often show you different problems as well or just make you think of better solutions for your problems.

The ultimate goal here is to get a deep understanding of the product and its users and from the first stages, you already have information to maneuver easily through different scenarios. It’s important to get proper feedback from your customers as well. Also, what you are working on should be interesting for them.

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By Benjamin

Digital expert


Benjamin Massa

Benjamin is an experienced strategy consultant with 360° skills and a strong mastery of the digital markets across various industries. He advises our clients on strategic and operational matters and elaborates powerful tailor made solutions allowing organizations and entrepreneur to achieve their goals. Building the digital leaders of tomorrow is his day-to-day job.


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