Categories
Social Media Marketing (SMM)

Digital Marketing Strategies for Artists of Instagram

By Nicole
Views: 4992

Digital and Fine Arts

Whether you’re a digital Artist, or work with classic mediums-there is always the huge number of viewers who love to watch the process from sketch to the finished piece. As a digital artist you might encounter a part of audience discouraging the modern mediums as “too easy” or not enough to be “Art”. But, don’t hold back on demonstrating your skills on either side, because what is true art has always been a questionable matter due to subjective views of aesthetics and beauty/skill of showcasing beauty.

Art lovers and viewers do have the specific taste for quite specific media content. So, let’s get deeper into the categories the target audience is very likely to enjoy. Also, most of the cases the target audience mentioned above is often looking for themed art. It could be about anything from politics to simple daily tasks and activities.

Product Showcase

A lot of beginners are interested in the products a professional artist uses to achieve a specific effect of a drawing/painting. Making reels for example showcasing some of your Masterclass paints or even brushes could get you quite a lot of attention.

Edana is Your Digital Agency in Switzerland

We support you from strategy to execution

Keep in mind, that such content is simultaneously explanatory as well. If you want to tell someone jelly gouache is better than the regular one, you need to explain why. Also, lots of us love watching artists working in watercolor. We obviously notice, that our watercolors and brushes don’t work the same way. So, if you decide to film a more detailed content on your working process, don’t gate-keep the information about products.

In fact, keeping important yet available information to yourself will far likely damage your online image.

Coloring Book Strategy

Oh, the wonderful feeling of watching the video of color setting perfectly into the bold lines! A great deal of people love to watch the coloring or shading content. There is just something extremely satisfying about it.

Surely, simply sketching and coloring won’t do much of a job if you don’t use the hashtags and engaging captions on Instagram as well, but still-if you want to simply create the content that catches and pleases the eye-this is just the right one.

Giveaway Strategy

Now, artists are very well known for liking to either sell or simply keep the artworks to themselves (in most cases, not always and everyone of course). Yet, just sometimes you will have to gift away at least one piece. Consistency with content is great, but consistency with giveaways will only make your engagement better.

We do live in the times when artists don’t get paid too well, but we also live in the times where people cannot really afford a lot of genuine art pieces. A sketch of yours might be the work of art for your followers, so do not neglect the support and make sure to show appreciation via giveaways for example.

Pick a Theme

More or less, if you’re an artist-you know the pain of finding your own style. Now, you will possibly have issues in the beginning, but try to make your feed look aesthetically pleasing. What we mean is to have something common in every post-visually.

Almost like a handwriting you will just recognize anywhere.

Don’t forget the Watermark

Intellectual property is a huge deal, especially-online. Whatever medium you’re working with, make sure to apply the watermark with your name on it or the name of the page. The thing is, you might see someone repost your artwork without the credits and if there is nothing really on the image indicating that it’s your work-well, no luck in protecting this intellectual property.

Also, when applying the watermark, make sure it’s in a random area. If you put it too far on edges or corners-it will most likely simply be cropped. So, for the sake of your own work, don’t forget to claim your work with one simple watermark!

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Social Media Marketing and Forming Brand Strategies and many more. Feel free to contact us anytime!

By Nicole

Social Media Expert

PUBLISHED BY

Nicole

Nicole is an expert in social media marketing. Having worked for several well-known brands in different sectors in Switzerland and internationally, she is responsible for strategy and execution, enabling our clients to reach a new wave of digital consumers through a variety of touch-points.

CONTACT US

Let’s Talk About You

A few lines are enough to start the conversation! Write to us and one of our specialists will get back to you within 24 hours.

SUBSCRIBE

Don’t miss Our Strategists’ Advice

Get our insights, the latest digital strategies and best practices in marketing, growth, innovation, technology and branding.

Make a difference, work with Edana.

Your 360° digital agency and consulting firm based in Geneva. We support a demanding clientele throughout Switzerland and create tomorrow’s industry leaders.

With over 15 years of multi-sector expertise, our multi-disciplinary team orchestrates tailor-made solutions adapted to your specifics.

Contact us now to discuss your goals:

022 596 73 70

Agence Digitale Edana sur LinkedInAgence Digitale Edana sur InstagramAgence Digitale Edana sur Facebook