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Customer-Oriented UI/UX Design For Higher Engagement Rates

By Jonathan Massa
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Digital Space Nowadays

Since digital products have replaced many daily tasks, there has been a need to adapt these products to human needs and capabilities as much as possible. An avalanche of words and concepts hinders communication between the client and the development company. However, fortunately for us, there are effective tools that can help us significantly increase user engagement.

UI/UX Methods

One of the most effective methods is UI/UX Design. A well-thought-out design is often used to attract the user’s attention and motivate them to take some action. And yet, what should design look like to increase engagement? The human brain is a complex system, however, it tries to find familiar details in it every time it receives new information.

Important Elements

Therefore, the UI/UX design should include elements that are easy for the user to recognize, because something unusual and complex can confuse the user and avoid learning the novelty. To build an attractive design, trends that are close to the content of the website should be considered. Popular and well-known trends are perceived easily and do not pose any difficulties for users.

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Spice Up Your Design

However, of course, because of this, the design should not become too basic and banal. For this, you will need a professional team and you will be relieved to know that you have come to the right place. Everything around us is gradually moving faster and faster. Against this background, people’s patience and empathy toward technological problems are gradually decreasing. Of course, we should try our best to keep up with the pace of the environment and not fall behind.

Quality Is Crucial

For this, our design should be loaded as quickly and qualitatively as possible. All loading signs can become a reason to lose users.
When creating a web/app, we must take into account the fact that the design should be simple and easy to understand. Avoid creating complex and cluttered pages. There shouldn’t be too much focus, as it can distract the user from focusing on what your built design has to offer.

Simplicity Makes Perfect

The elements you want the user to focus on should be easy to see. No matter how banal, our world revolves around social networks. By adding social networks to your web or app, you increase your chances of attracting more customers. Of course, first, you need to correctly select which social platform is suitable for your service or product.

Whereas the exhortation we’ve given prior is supportive to extend change, there’s no clear winning procedure when it comes to UI/UX plans. You ought to point to supply a supportive and easy-to-use arrangement to your clients’ issues while attempting to pick up from them as well. User development based on testing new ideas is a valid and successful method of web/app development. Therefore, I recommend using it.


UI/UX design is one of the most important parts of your business. By using it correctly, you can easily achieve the desired goal. Through design, you influence what the user does on your website in many ways. Even one simple and important design change can lead to a big change in analytics

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By Jonathan

Technology Expert


Jonathan Massa

As a specialist in digital consulting, strategy and execution, Jonathan advises organizations on strategic and operational issues related to value creation and digitalization programs focusing on innovation and organic growth. Furthermore, he advises our clients on software engineering and digital development issues to enable them to mobilize the right solutions for their goals.


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