Growth Marketing & Growth Hacking (EN)

Which Marketing Strategies Work For Potential Customers?

By Mariam
Views: 1578

Define Your Strategy

A well-defined marketing strategy is critical for every kind of business’ growth and development. To attract more customers, you must reach them. Therefore, digital marketing is the lead tool for that. By reaching out to more people, your chances are more to increase your profit and engagement.

Stay Up To Date

Considering the fact that the digital marketing is constantly expanding, it is not enough just to let your service or product speak for itself. The term “Marketing strategy” is often used on the digital market but not everyone fully understands it.

Creating A Strategy

Marketing strategy is to plan all actions to promote the service, brand, or product. Besides that, the results of your campaigns should be observed for better analysis. Furthermore, having a marketing strategy means that your product or your service is advertised to the potential customer in a best possible way: Delivering value to people with what you provide and recommend solutions.

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Useful Elements

For sure, everyone must keep in mind that marketing strategies are not only about involving campaigns and releasing them. It is a set of elements that can create a mindset to interest people in your product/service and make them to purchase it.

Now that we have already discussed what Marketing strategy is and why it is important, we can move to the tools which can be used to create marketing strategies for potential customers.

Choose Your Fit

Of course every business has its individual customers and maybe not all the actions will be right for every kind of businesses but still these are the most common strategies to use:

  1. Blogging – By blogging you can write articles which will help your audience to learn more about your product or your service.
  2. SEO – There is no point to have a website or blog if it wont reach the targeted audience. That is why you will need to apply Search Engine Optimization in your posts, so by that way your posts will appear in different kind of search websites like Google for example.
  3. Email Marketing – Nowadays, many people do not agree that email marketing is an efficient strategy but in reality it is efficient if you design your email accurately. It can be designed as a newspaper and that way can be sent important information or news about the product or service.
  4. Social Media – In general, it is one of the best channels to communicate with people, mainly because everyone uses it. As a marketing strategy you will need to understand where you need to post, which social media is used mostly by your customers? And the most important thing is that your social networks also need to provide content that adds value to users.
  5. Video Channel – Are you aware that part of the audience on internet prefers to watch video content than to read it?! This is the reason that platforms like YouTube has grown so much during the recent years. Truth to be told, whenever you make a video, you can transmit worthy information to your audience and they can access it very easily.
  6. Sponsored links – These are the links on other pages, which are related to your service or your product. The main point of this links is that whenever people will search for similar to yours but still do not know about your product or service, will be able to find you on other blogs.
  7. Radio, TV, magazines and newspapers – This is the definition of classic advertising. In this case, it depends what kind of business do you have.
  8. Events – Regardless your business is physical or online, hosting events to connect with the market is one of the efficient strategies and also it is a great way to advertise your brand.
  9. Partnership – Nowadays, we have many influencers and youtubers on the social media. Paid partnerships with them will help you to increase your business’ reach.


We hope this article may helped you to figure out which strategy works the best for you. It is very important to measure everything to find out which one of them fits you the most.

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Mariam is an expert in marketing strategy. She audits the digital presences of brands and organizations of all sizes and sectors and orchestrates strategies and plans that generate value for our clients. She specializes in highlighting and piloting solutions adapted to your objectives for measurable results and maximum return on investment.


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