Social Media Marketing (SMM)

How Can Influencer Marketing Boost Your Company?

By Nicole
Views: 5790

Contemporary Influencer Marketing

Reviews and recommandations play a big role when it comes to choosing, using, or judging the product or service. If the feedback comes from influencers, it has even more power. Influencer marketing is a mainstream SMM strategy nowadays. It utilizes the influence of individuals who have a large social following or the ones who are considered to be experts in their field. It is a highly successful method of spreading the word about your company and increasing your brand’s social media reach.

Influencer Concept

Influencer marketing involves a prominent individual working with a company to promote its service or product. They have put in a lot of time and effort to build a following. They build trust and recognition. Their social media profiles attract new followers on daily basis. They use their knowledge, beauty, sense of aesthetics, and skills to become and stay relevant.  That is why, when collaborating with an influencer, you get an opportunity to leverage their social power.

Types Of Influencers And Their Influence

There are different types of influencers and their influence varies. Choosing the one that best fits your company is the key. Social influencers, such as Youtubers or Instagrammers, have gained popularity because of the content posted online. This makes them authentic and relatable. They have a deep understanding of what internet users like or dislike, and what attracts traffic to their websites.  Using their influence, they are able to post content they know will get people talking.

Industry Influencers

Industry Influencers such as beauty bloggers are often viewed as experts in the field. They have the knowledge and experience to judge the product. Their followers tend to trust their judgment as it is based on their expertise.

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Celebrity Influencers

There are also celebrity influencers, who are the most well-known, but the least relatable. Fans love to see them. But there is no strong bond as people are more interested in their careers or personal lives. However, lots of celebrities have devoted fans and their influence is stronger on them. Choosing the right star to advertise your business might contribute to your company’s success.

Word-Of-Mouth Advertisement

According to studies, word-of-mouth advertising creates twice as many sales as a sponsored promotion. Even if you provide the greatest services and goods on the market, you may not have as much impact as businesses advocated by influencers.  Their followers trust them and this gives them the power to encourage and persuade people to, for instance,  buy the advertised item. When a business has a valuable message to share with the world,  content creators can help communicate the message effectively.

Benefits Of Influencer Marketing

To be effective with influencer marketing, you should collaborate with the influencers who attract your target audience. Collaborations with influencers on your market will provide the audience you need for further business development.


Partnering with influencers can also enable you to reach people in your market who you would not otherwise be able to reach. It may be especially effective if you seek to build your consumer base in a different demographic. Being exposed to new audience results in more traffic and better prospective customers.

The Creators

Content Creators persuade their audience to believe in you and your company. People become aware of your brand as a result of influencers putting you in the spotlight. It encourages more people to visit your website, improves your Google search ranking, and provides you with the option to convert this traffic into customers.

Better Than Conventional Advertising

Traditional advertising methods lack the flexibility of digital marketing, which allows you to drill down to a specific audience and target people based on their preferences or demographic groups. Conventional advertising methods can still work for small businesses to reach local consumers. However, if we consider how fierce the competitions are nowadays, we will agree that it is not enough to stay on the market.


Influencer marketing has exploded over the past several years with the rise of social media start.  Influencer marketing entails more than just social media likes and shares. Think about it as a very trusted individual recommending your business to thousands of people and you will see how powerful this strategy can be.

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By Nicole

Social Media Expert



Nicole is an expert in social media marketing. Having worked for several well-known brands in different sectors in Switzerland and internationally, she is responsible for strategy and execution, enabling our clients to reach a new wave of digital consumers through a variety of touch-points.


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