Online Advertizing (SEA/Display..) Social Media Marketing (SMM)

Online Presence In Digital Marketing

By Mariam
Views: 1473

Online Presence is a Modern Must

An Online presence is simply your activity through-out the digital platforms you’ve decided to take over to communicate with your target audience. Digital Presence may include all your activities on numerous profiles and your connection and engagement with the audience and their feedbacks in general.

Digital Activities Are Taking Over

Being present has numerous meanings generally. It’s actually really important to present yourself, especially in social situations where it’s beneficial for you to be. The right time and the tight place principle goes digital way too. If you compare the generational statistics of digital activity-it’s very obvious, that potential customers almost always start searching on internet platforms first.

Make Your Digital Presence Appealing

It’s extremely important to have appealing visual side to your digital platform. Now imagine having a digital post about how your service functions and let’s say it’s about clothing industry and fashion trends. Somehow you manage to feature an image of a needle and a thread. Is that really an optimal choice? Or maybe you should consider something more fancy like a beautiful pattern or an image of latest fashion-sense approved outfit. That’s one aspect of functional digital presence. As for your media profiles-make sure they are not chaotic. Messiness is not something a potential customer wants to deal with, especially if you’re a well-founded enterprise.

Edana is Your Digital Agency in Switzerland

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How to Increase Your Online Presence Reach

  • Modern Attractive Website
  • Update Your SEO
  • Target Keywords-Business Blog
  • Have a Limit to Platforms
  • Focus on Audience
  • Make a Shareable Post
  • Stay Active
  • Populate Every Field
  • Maintain Your Listings
  • Real Time Monitoring
  • Search Ads
  • Social Ads
  • Display Ads
  • Retargeting Ads
  • Google Local Service Ads
  • E-Mail Marketing
  • Use Guest Posting
  • Use Video Communication
  • Engage Employees
  • Make Accessible Content
  • Make it Diverse
  • Be Mobile-Specific

Benefits Of Online Presence

  • Get discovered – a digital presence allows you to reach a wider audience.
  • Market your business Day/Night – your digital presence runs 24 hours a day, 7 days a week.
  • Save Money – you can do wonders with the right digital strategy.
  • Get more Conversions – calculate the conversion rate on your website and measure the impact of your marketing efforts.
  • Earn Google’s Trust – this will allow you to be better referenced and gain the trust of your target audience.
  • Perfect your Customer Journey – to make the customer experience satisfying.

What We Offer

Improve your Online Presence with us on Edana and make sure to scroll through our publications for more interesting articles! Don’t forget to check the variety of our services and feel free to contact us anytime!



Mariam is an expert in marketing strategy. She audits the digital presences of brands and organizations of all sizes and sectors and orchestrates strategies and plans that generate value for our clients. She specializes in highlighting and piloting solutions adapted to your objectives for measurable results and maximum return on investment.


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