Importance of Growth Hacking
When you hear the word “Hacking”, you possibly think of all the news and articles connected to it which scream ILLEGAL, but in this case, the Growth Hacking is really far from those associations. Growth hacking (also known as ‘growth marketing’) is the use of resource-light and cost-effective digital marketing tactics to help grow and retain an active user base, sell products and gain exposure. Growth marketing focuses on customer relationship building and gaining loyalty; it’s a long-term strategy where authenticity and engagement creates advocacy and organically grows customer lifetime values. Now, it’s also necessary to mention, that growth hacking/marketing aids you to use innovative technology at it’s finest.
Here are 7 Growth Hacking Strategies, which have proven to be impactful and are currently trending:
- Content Repurposing
- Optimize Your Online Presence
- Get Referrals
- Gamify Onboarding
- Connect with Your Community
- Get a Social Media Advantage
- Use Interactive Content
Content repurposing is re-using existing content and presenting it in a new format to expand its reach and lifespan. As you create new content, you can plan for a variety of different ways to share a new piece with content repurposing.
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Optimizing the Online Presence
Content optimization is the process of making sure content is written in a way that it can reach the largest possible target audience. The process of optimizing content should include making sure associated keywords are present, adding meta and title tags, and relevant links.
Referral marketing is exactly what it sounds like: the process of one person referring a product, and the referee purchasing that product due to that recommendation.
Gamification in onboarding is adding elements that make the experience more fun, competitive, or incentivized by various rewards to any task the user needs to complete to become ‘activated.
Interactive content is any type of material that conveys its message by encouraging user participation. Because of it, the content experience evolves from passive consumption to active engagement. Interactivity can appear in calculators, quizzes, ebooks, videos, and animated infographics.
Your focus while marketing should be on building customers, community and team, wherein the community can focus on and validate that your marketing efforts are fruitful. Community building is hence based on word of mouth, the relationship that you share with your customers, credibility and brand loyalty.
Social Media Advantage
Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.
Growth Marketing as a Multifunctional Tool
We have presented seven ways that growth hacking can be used to improve the brand exposure and give it obvious benefits on a digital platform, which perfectly showcases it’s multifunctional nature. As for trends-gamification is one of the leading ways to make an interactive content, engage the customer and provide them with something fun, something they actually would like to spend their time on. Yet, it always depends on the target audience, because just one strategy cannot always entertain everyone. This is why-there are so many options to choose from, and lots of more strategies to create perspective projects. Another important Ace we must not forget about growth hacking, is that it helps you act and re-act quicker! On a digital platform, constantly changing algorithms and a competitive click oriented rankings force us to be very well in tune with our marketing decisions, so having the assistance of Growth Hacking/Marketing is like a winning card up your sleeve.
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