We live in a world, where technology evolves constantly. Because of that marketers do not have the luxury of relaxing, since they have to adapt to this changes constantly or their marketing strategies are bound to fail. It may sound cruel, but today’s business world looks like a survival game and the key to success is agility.
What is agile marketing?
It is derived from agile development, which values:
- Quick response to change of plans
- Quick iterations over big-bang campaigns
- Testing and data rather than opinions and assumptions
- Conducting multiple small experiments
- Individuals and groups
- Collaboration rather than solicitation
Road to agility
No matter how effective agile digital marketing is, you still need to consider the process, maybe it is not suitable for your company. When doing so, you need to ask yourself these questions and based on the answers you find, make the decision if will work or not:
- Does your team consist of more than 3 people?
When it comes to agile the bigger the team the merrier
- Does your team value teamwork or they prefer working individually?
If your team members tend to work individually it would be better to rethink agility, since working with agile marketing requires a collaboration.
- Is your project owner present all the time?
If a person who is in charge of the project is difficult to approach and is not present throughout the implementation process, producing work in a timely manner will be difficult and agile approach will not be successful.
- Does your team need detailed explanation of processes or they are quick to adapt with new ideas?
Explaining everything in details is time-consuming and sometimes good ideas come while in a work process, your team needs to be able to adapt to sudden changes or you will have to reconsider agility.
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5 steps you need to take
After answering all the above mentioned questions if you are still determined to implement agile digital marketing approach then you will have to consider these 5 steps to make it successful:
- Get to know your stuff
Before starting a project with a new mindset, you will need to check other successful companies that practice agility. To make sure that you and your team are on the same wavelength you will need to consider taking a scrum master courses.
- Consult with your stakeholders
You need to consider everyone’s opinion and come to a consensus about how you want to be agile. You need to schedule not only group meetings, but also individual ones, take notes and find not only similarities but also areas that need to be improved.
- Utilize project management tools
Project management means breaking a large project into small tasks. After that comes assignment, decide which group will be in charge of which task they monitor their progress through constant communication.
- Hold yourself accountable
When working on a project you need to constantly monitor the progress, by meetings and discussions. This way you will get over any obstacles not on your own but as a team.
- Refine your framework
Constantly refining your framework eliminates wasted time and resources. For this to work you need to motivate your team members and consider each and every one of their innovative ideas.
Changes are bound to happen and you need to be ready for it. Agility is not easily establish able and requires constant working, but it is not impossible dream either.
If you think that agility is something that your digital marketing team needs and want to implement it, but need guidance, Edana can help you! We worked with various business owners and helped them change their point of view for the better.
So are you ready to become agile?