Views: 5836Everyone, who runs a website knows about the benefits of google analytics. It gives you an insight of what visitors do on your website and allows you to use this information as an advantage.
Google analytics has hundreds of metrics, but here we will discuss only 14 of them, which are the most essential of them all:
- Users and sessions
Taking into account the number of users in your metrics is really important, since it provides the amount of unique visitors, meaning specific individuals that visit the website in a specific time line. And sessions are the amount of time when visitors engaged with the website. This data helps you determine how the traffic flow to your website is.
- Duration of a session
This means an average time that a prospective client spends on a website.
- Pages on each session
Including this metric will give you an information about how many pages a visitor goes through on average. This will give you an information about how much of your content interests them.
- Ratio of new and repeated visitors
If you compare the amount of new visitors to repeating ones, you will see how your campaign works and what kind of influence it has on visitors.
- Bounce rate
It is a percentage of those people who only visited one page. When you have a high bounce rate, it means that there is a problem with your campaign. When this happens, we recommend to divide the visitors in several segments and find the issue underneath.
- Organic and paid sessions
Clients reach to your website through different sources, it can be an organic (natural) session or a paid one. When they come through organic way, it means that traffic came from a non-paid search engine. On the paid one they clicked on advertisement and reached the website. Natural sessions indicate that you have an effective SEO, while paid sessions mean that you have a very good ad campaigns.
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- Google ads
You may have heard a saying “work smarter not harder”. This category is the definition of it. You can connect your google ads campaigns to your google analytics and it will automatically analyze all the activities on your website and will provide a helpful data.
- Search console section
It provides you with more detailed and specified data of organic searches. Using this, you can see which pages have bigger number of click-through.
- Email tracking
Email tracking can help you analyze the success rate of your project, this way you will be able to determine what is your email lacking and improve it to get better results.
- Time visitors spend on each page
Tracking the time that visitors spend on average on each page will help you check the success rate of your project and will show the ways of how to improve it farther.
- Inspect site search information
Using google analytics to inspect site search data will allow you to see the queries by looking at the terms on search bar.
- Landing pages
Using landing pages metric is the best way to check which page is receiving more popularity. This way you will be able to evaluate user experience, content quality and effectiveness of your marketing campaign.
- AdSense revenue
Google ads is not the only thing you can link to your google analytics. AdSense shows the impressions, revenue and clicks to see how well you monetize this pages.
- Goal conversion
Goal is a target you want to reach. You may have different goals, but in google analytics a goal is the definition on higher conversion number. It allows you to track your own performance and response and make necessary changes based on that.
Conclusion
Google analytics is a very useful tool to improve your success rate and gain higher revenue. As we already mentioned before:
Are you ready to work smarter instead of harder?
