Social Media Marketing (SMM)

Digital Marketing For Food & Beverage Industry

By Nicole
Views: 3779

If you are a food & beverage manufacturing company that is looking to get a taste of digital marketing, here are some tips!

Nowadays, digital marketing plays a huge role in a successful implementation of a project, which results in driving better traffic, earning more leads and increasing your overall revenue.

6 digital marketing strategies you can use to boost your revenue

There are 6 digital marketing strategies you can utilize for your food & beverage industry:

Build your website

Website plays a huge role in the success of your business. Since people prefer to shop online,, it needs to showcase all the products and services that you offer. You need to build a visually appealing website to attract more customers.

You may ask: “but how do I create such a website?”

For that you need to:

  • Set up your style guide

You need to create a guide that will help you navigate throughout the process, show you the different components of your website and get a consistent look to build a positive impression on the client.

  • Include photos and videos

When it comes to food & beverages the visual part of the product plays a huge role in creating an interest. That is why you should upload photos of the product to have a visual representation and make them want to buy it.

  • Use white space

Many business owners think that filling every inch of the website with text and photos will work well, but that is not true. Having a white space helps you make your website easier to browse, it keeps your page organized and clients do not feel overwhelmed looking at it.

Another important thing that you need to take into account is how user-friendly your website is. you need to make sure that:

  • The page is loads quickly
  • The navigation on the website is easy
  • The website has call to action buttons
  • The contact information is included and is easily found

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Use SEO to increase search results

Having a good website is not enough if you do not invest in SEO to increase the amount of searches. You need to boost your ranking by:

  • Including commonly used keywords
  • Creating a good content
  • Refining the backend you your site
  • Enhancing load time
  • Creating a mobile-friendly site

Utilize social media platforms

To connect with your leads using social media is the best choice, since a lot of people use it and it increases the chances of you appearing on their for-you page.

Run social media ads

Social media ads help you connect with the leads that were not able to see your website before. People are looking for the right food & beverage manufacturer all the time, which is why you need to first of all choose the right format for your ads to get the maximum number of audience and then set it out. This way you will:

  • Increase brand awareness
  • Generate more leads
  • Earn conversions
  • Obtain app installs

Use PPC to get leads

If you want to start PPC ads, first of all you will need to choose relevant keywords to determine where your ads will appear when searched. It is best to use long-tail keywords since it attracts more leads and is cheaper.

Start blogging

Usually food & beverage businesses have a lot to share, be it the recipe or product quality or expiration information. Blogging is the best way to share valuable information. You need to take several steps before writing:

  • Choose specific topic
  • Do research around the topic
  • Write a content and make sure it is easy to understand
  • One you finish it you will need to promote it to drive more traffic to your website


If you want to grow your food & beverage business and make it known around the world like Coca-cola and Mcdonalds did, you will have to use digital marketing strategies.

At Edana, we know what it takes to drive revenue for our clients and if you are looking for a digital marketing team that can help you succeed you can reach us at all times.

By Nicole

Social Media Expert



Nicole is an expert in social media marketing. Having worked for several well-known brands in different sectors in Switzerland and internationally, she is responsible for strategy and execution, enabling our clients to reach a new wave of digital consumers through a variety of touch-points.


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