Social Media Marketing (SMM)

How to Grow Your Pharmaceutical Business?

By Mariam
Views: 1890

The word “digital” changed industries drastically. With the influence of COVID-19 it was able to grow even more and some industries even managed to take advantage of the situation and gain more profits.

However, the industry that became the most important during those times was pharmaceutical one, since people became dependent on the medicine during the pandemics.

Pharmacy types

There are several pharmacy types:

  • Community pharmacy

It is a place where individuals can buy drugs or ask questions related to drug interactions

  • Hospital pharmacy

This type consists of pharmacies located in hospitals and clinics.

  • Industrial pharmacy

It consists of research, packing, output and quality control

  • Compounding pharmacies

They work on improving already existing product or creating a new one

  • Homecare pharmacies

These pharmacies are for people who have serious illnesses, since they can’t receive their medications elsewhere.

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5 tips to grow your pharmacy

Below are presented 5 tips of how you can improve your pharmacy awareness:

  • Create a value-driven pharmacy content

Nowadays people have access to all sorts of information through different social media platforms, so it is important to create a value-driven content to attract more customers, educate them and bring awareness about pharmacy.

  • Collaborate with influencer

Today everything is done digitally. People use social media for different purposes and one is to do shopping, but since they can’t check the products themselves and can’t know how effective or not effective they are, they believe the words from influencers. That is why it is important to connect with those relatively known people, since it will help you create a trustworthy image and gain more customers.

  • Use an online messaging app

Many companies are using an online messaging apps such as facebook, Instagram or whatsapp to connect with their customers and not only answer all their questions but also give them a new information that they might be interested in. That is why you should be on top of customers to gain public trust and make them feel that they are not just prescription numbers.

  • Use paid digital advertising

Using google ads or facebook ads is the best way to grow awareness of your pharmaceutical brand and let potential patients know that you exist.

  • Get a hands-on social media networks

Since people use social media on daily bases, it would be in your best interests to use the largest platforms to promote your pharmacy to turn your prospects into customers.


If you take into account this five tips, you will improve your marketing strategy and gain better results.

Take into consideration, that key to success is to engage with and inspire your customers and provide transparency to foster trust and be seen in a positive light.

Building a reputation is as important as its management and you need to make sure that you are doing it properly.

If you are ready to create your own digital marketing strategy or improve already existing one Edana can help you.



Mariam is an expert in marketing strategy. She audits the digital presences of brands and organizations of all sizes and sectors and orchestrates strategies and plans that generate value for our clients. She specializes in highlighting and piloting solutions adapted to your objectives for measurable results and maximum return on investment.


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