Marketing plays a huge role in the success of a company. It is a great way to get the word out about your business and attract new clients. However, with the change of times, the demand on change of the marketing system has grown. Nowadays, everything happens via technology, so you need to take advantage of it.
This is where marketing as a service comes in. it allows companies to take different approaches and let out their full potential.
How does it work?
You hire an outside company to do marketing services for you. You are still in change of the project, but do not have to get involved in the execution part and instead focus on more pressing matters that need to be taken care of. This type of companies offer services, such as:
- Design of the overall campaign
- Customer lead generation
- Analytics integration
- Public relations
- Creating landing pages
- Website content
- Social media
- ROI tracking
MaaS benefits for large companies
At one glance, it may seem that MaaS is good only for start-ups and small companies, but in truth it can also be beneficial for enterprises and franchise-type businesses. Usually, large brands have their own marketing teams that cover a wide variety of jobs, but marketing as a service comes in handy, when:
- You enter a new market
- You introduce a new product
- You are trying out a new technology or channel
- You do anything that extends outside your competence
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Perfect functions for MaaS
You may think, that MaaS will soon take over everything, but it is not true. There are areas that need in-house marketing. The best thing that makes marketing as a service stand out is technology, since not many marketer is skilled in it. While in-house marketing keeps focusing on core functions, MaaS can take care of the rest that can only be done through technology, such as:
- Content development
- Content presentation
- Design of printing material
- UI &UX design
- Lead scoring
- Marketing automation
- Interest generation programs
Advancing marketing execution
There are four ways marketing as a service can improve marketing implementation:
Marketing as a service has many professionals, who have a set of skills that an in-house marketer may not possess.
Ability to jump into changing trends is very important for the development of the company. MaaS allows companies to involve current and prospective clients in minute-by-minute messaging. All the information and feedback they get is stored in the cloud and is used for the betterment of the business.
- New viewpoint
Being caught up in a routine gets in your way of seeing a bigger picture. MaaS allows you to take a step back and see the effectiveness of current campaigns. It gives you a chance to check which of the campaigns are working, and shows you what can be done to improve the rest and etc.
- Better time management
Using MaaS in areas that are not fundamental will help your company increase productivity and save, not only time, but a lot of money as well.
- Evaluation of business needs
Before hiring marketing as a service team, you should first of all find out what set of skills your team is missing and set an appropriate budget for it. This way you will have a clear picture of what has to be done.
Marketing as a service is a step forward that every company requires. It helps your brand adapt to the changes and benefit you on a long run.
So what do you think, is MaaS for you?