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How to Create and Organize a Product Backlog and Turn Your Roadmap into a Product in an Agile Way

Auteur n°4 – Mariami

By Mariami Minadze
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In an environment where the demand for rapid, reliable delivery converges with increasingly complex IT projects, the Product Backlog becomes far more than a simple list of features: it is the true engine of agile delivery. A living, structured roadmap in backlog form facilitates the prioritization of business needs, guides development, and enables the anticipation of technical dependencies. For the IT departments of large enterprises and digital transformation teams, mastering this lever is essential to deliver value each sprint while staying agile amid shifting priorities.

Structuring an agile backlog lays the foundation for continuous, controlled delivery

A well-structured backlog translates the product roadmap into clear, prioritized operational initiatives. It guarantees traceability of business objectives and transparency for all stakeholders.

Define the scope and level of granularity

Each backlog item must deliver a measurable value for the organization—whether it addresses a user need, a technical improvement, or a regulatory requirement. Items should be granular enough to be delivered within a single sprint, yet broad enough to preserve the strategic vision of the roadmap. Too coarse a breakdown invites uncertainty around actual effort, while excessive fragmentation burdens management and complicates prioritization.

The Product Owner works closely with business stakeholders to identify priority objectives. This collaboration ensures that every User Story or epic carries a clearly documented business rationale, minimizing unnecessary back-and-forth during development. Consequently, the chosen level of granularity also simplifies estimation and progress tracking.

In practice, it’s common to structure the backlog across three levels: epics to group large functional blocks, features to define the scope of a sprint, and detailed User Stories to guide technical teams. When understood and adhered to by all, this hierarchy becomes the red thread of agile planning.

A telling example comes from a Swiss watchmaking company. Faced with a dense roadmap, its IT team first defined epics focused on automating production processes, then broke each epic down into features and User Stories. This structured approach reduced backlog-grooming clarification tickets by 25%.

Link the product roadmap to the operational backlog

A roadmap conveys the medium- to long-term vision, while the backlog details the immediate actions needed to realize that vision. Formalizing the connection between these two levels is crucial: without it, delivery may derail from strategic objectives. Roadmap milestones and key dates feed backlog items for prioritization.

During planning ceremonies, the Product Owner presents the strategic elements derived from the roadmap to guide the selection of User Stories for delivery. This synchronization helps sprint teams maintain coherence between short-term tasks and the project’s overarching trajectory. It also secures decision-making when resources conflict or deadlines tighten.

The linkage is often implemented through dedicated fields in the backlog management tool, enhancing reporting and traceability. Each item then records its originating roadmap, its priority level, and its expected impact. This discipline prevents teams from focusing on peripheral tasks disconnected from business goals.

A banking group project illustrates this best practice: the roadmap defined quarterly milestones for adding online service modules, and each quarter was broken into sprints aligned with the expected deliverables. The result: a 95% compliance rate of releases against strategic objectives.

Ensure transparency and shared understanding

For the backlog to serve as a unifying tool, all participants—business stakeholders, Product Owner, Scrum Master, and development teams—must embrace its prioritization and operation. Regular reviews verify the understanding of User Stories and allow content adjustments before a sprint begins. This alignment phase reduces the risk of misunderstandings and rework at sprint’s end.

Detailed descriptions paired with clear acceptance criteria also streamline onboarding of new team members or external contractors. Backlog items become self-explanatory: each one documents its context, objectives, and required tests.

Transparency is further supported by a shared, accessible backlog tool—Jira, Azure DevOps, or equivalent. Collaborative enrichment of items strengthens ownership and encourages early feedback. Hybrid working groups, blending internal and external expertise, benefit particularly.

By breaking down silos and fostering a culture of clarity, the organization gains in agility and responsiveness—critical factors in large-scale digital transformation projects.

Build your backlog: formats, typologies, and prioritization

The quality of a backlog is measured by the relevance of its item formats and the coherence of its prioritization. A well-designed backlog streamlines decision-making and accelerates business objectives.

Select the right item formats

Choosing the appropriate format—User Story, Bug, Technical Story, Epic—should reflect the nature of the task and its role in delivered value. User Stories, centered on the end user, are ideal for functional requirements. Technical stories document infrastructure work or refactoring without diluting the business vision.

Standardized criteria ensure consistent descriptions: as a [role], I want [goal] so that [benefit]. Adhering to this template simplifies estimation and validation. Adding concise, measurable acceptance criteria prevents ambiguity.

In hybrid environments, enablers can prepare technical prerequisites (prototypes, spikes, proofs of concept). Each format must be clearly identified and classified to avoid confusion during backlog grooming.

A Swiss subsidiary of a mid-sized industrial group applied these formats when overhauling its customer portal. A strict division into nine business epics and forty user stories established a reliable plan, reducing clarification time in planning poker by 30%.

Categorize and slice to optimize readability

An overly long, poorly structured backlog is incomprehensible. Organizing items into swimlanes or releases groups them by functional area or deadline, improving readability and guiding prioritization meetings.

Vertical slicing (complete features) is recommended to limit dependencies and ensure immediately valuable deliveries. Each slice yields a testable, deployable functional increment, boosting team motivation and stakeholder confidence.

Cross-cutting features—security, accessibility, performance—belong in a parallel backlog overseen by the Product Owner in coordination with the technical architect. This governance ensures non-functional requirements are met without losing sight of business value.

A financial services group in French-speaking Switzerland tested this approach: dedicated swimlanes for compliance and performance prevented these critical topics from competing directly with business enhancements, while ensuring rigorous tracking.

Prioritize your backlog rigorously using clear criteria

Prioritization rests on shared criteria: business impact, estimated effort, technical risk, and strategic alignment. Methods like RICE (Reach, Impact, Confidence, Effort) or WSJF (Weighted Shortest Job First) provide frameworks to score and order items by relative value.

Quantitative scoring makes trade-offs more objective and reduces endless debates during sprint planning. A composite indicator derived from weighted criteria guides the selection of items for each sprint backlog.

Applying these methods requires upfront work: data collection, cost assessment, and estimation of potential return on investment. A seasoned Product Owner facilitates scoring workshops to ensure prioritization remains factual and unbiased.

A Swiss industrial machinery manufacturer introduced a monthly RICE prioritization workshop. The outcome: a six-month roadmap was adjusted three times faster, with enhanced visibility on business feedback and a 20% reduction in time-to-market.

Implement a modular, evolutive backlog

Large projects demand a modular backlog. Introducing reusable components, decomposable epics, and User Story templates ensures uniformity and speeds up the formalization of new needs. This modularity also reduces backlog maintenance effort.

An evolutive backlog integrates retrospective feedback and roadmap changes. Regular adjustments prevent item obsolescence and avoid the accumulation of stale elements that can weigh down management.

Modularity also involves managing sub-backlogs: product backlog, sprint backlog, and technical backlog. Each addresses a specific level of granularity and facilitates coordination among the PO, Scrum Master, and development teams.

In a project for a Swiss retail multinational, custom backlog templates for each business and technical domain cut sprint preparation time by 40% while maintaining cross-domain consistency.

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Organize backlog grooming and keep the priority list alive

Backlog grooming is a key ritual for maintaining item quality, relevance, and clarity. A living backlog continuously adapts to new needs and field feedback.

Schedule regular, focused sessions

Backlog grooming sessions are ideally held weekly or bi-weekly, depending on sprint cadence. They bring together the Product Owner, Scrum Master, and, as needed, business or technical experts. The goal is to review upcoming items, refine descriptions, clarify doubts, and estimate effort.

Each session should follow a clear agenda: reaffirm priorities, refine acceptance criteria, and split overly large User Stories. This preparation prevents teams from entering a sprint with an unclear backlog.

Discipline and regularity ensure a backlog ready for sprint planning. Tickets are validated, estimated, and sequenced, making meetings more operational and productive.

On a project for a Swiss digital services company, introducing a 90-minute grooming meeting every Wednesday morning halved the number of open points at sprint start, streamlining planning poker.

Engage stakeholders and enrich the definition

To deepen functional understanding, it’s useful to involve business representatives, architects, and security experts on occasion. Their insights help adjust constraints, identify dependencies, and assess risks.

This collaborative process strengthens backlog ownership: each stakeholder sees their needs addressed and contributes to item quality. It also improves anticipation of bottlenecks or technical hurdles.

Co-constructing acceptance criteria and test scenarios reduces back-and-forth between teams and limits surprises during implementation.

A telecommunications company lowered its sprint rework rate from 18% to under 5% by systematically involving a security expert in grooming for all sensitive items.

Use backlog tools as efficiency levers

Platforms like Jira offer advanced features: dynamic filters, custom fields, temporary or permanent epics. Custom configuration simplifies navigation and item updates. Configurable workflows ensure adherence to definition, validation, and delivery steps.

Integrating plugins for dependency mapping or metric tracking (Lead Time, Cycle Time) enhances visibility into the workflow. Shared dashboards communicate key indicators to stakeholders.

Implementing automations—conditional transitions, notifications, report generation—frees time to focus on qualitative backlog analysis rather than repetitive tasks.

In a complex integration context, a Swiss industrial firm deployed a Kanban board linked to Jira gadgets to visualize inter-team dependencies. The tool reduced blockers by 30% and accelerated item flow.

Feed the backlog with continuous feedback

The backlog isn’t limited to planned evolutions: it also incorporates user feedback, production incidents, and emerging regulatory needs. Support and maintenance processes should trigger automatic or semi-automatic ticket creation for prioritization.

A feedback loop between support, DevOps, and the Product Owner ensures that anomalies or improvement suggestions flow directly into the backlog. This responsiveness helps maintain end-user satisfaction and prevents technical debt accumulation.

A unified backlog, where all incoming streams converge, provides a holistic view of ongoing work. It also facilitates global trade-offs during IT steering committees.

One financial institution reduced critical incident resolution time by 40% by automating ticket creation and prioritization from support directly into the sprint backlog.

Adapt your backlog to the complexity of large-scale projects

Large-scale projects require a multi-level backlog and strong governance. Implementing KPIs and cross-functional reviews guarantees coherent, aligned execution.

Structure multiple backlog levels

To manage a program or project portfolio at scale, it’s common to distinguish the portfolio backlog, the product backlog, and the sprint backlog. Each level addresses a different time horizon and stakeholder group, from steering committees to ground teams.

The portfolio backlog aggregates major business initiatives and flagship projects, while the product backlog details the needs of a digital product or service. The sprint backlog then focuses on the granularity required for a sprint.

This segmentation limits cognitive overload for teams and allows prioritization based on strategic impact while retaining the ability to iterate quickly on critical features.

In a Swiss digital consortium, this three-level organization enabled efficient synchronization of ten agile teams working on interconnected microservices, while providing unified visibility to management.

Establish cross-functional governance

Governance of a large-scale project backlog relies on a backlog committee composed of IT directors, business leads, architects, and Product Owners. Its role is to validate priorities, resolve conflicts, and ensure adherence to agile principles.

Quarterly reviews assess progress via indicators and adjust the roadmap in response to new constraints or opportunities. This periodic re-evaluation prevents the backlog from becoming obsolete amid rapid context changes.

Inter-team collaboration is facilitated by regular synchronization ceremonies (Scrum of Scrums) where dependencies and blockers are discussed and resolved.

At a Swiss para-public organization, setting up a multidisciplinary backlog committee smoothed decision-making and cut the time between functional request and development kick-off by 15%.

Track and analyze performance KPIs

Backlog performance is measured by KPIs such as lead time, cycle time, throughput, or percentage of items delivered versus planned. These metrics shed light on process efficiency and highlight areas for improvement.

Continuous monitoring of these indicators, integrated into the agile dashboard, guides capacity adjustments, resource allocation, and workflow optimization.

Trend analysis over multiple sprints reveals load variations, bottlenecks, and delivery chain anomalies. It enables data-driven decisions to maintain a sustainable delivery pace.

An investment bank deployed a custom dashboard combining lead time and sprint completion rates. With these insights, it rebalanced teams between product and technical backlogs, improving delivery by 20% in three months.

Anticipate backlog debt and dependencies

A poorly managed backlog can accumulate “backlog debt”: aging items, hidden dependencies, deferred continuous improvement. To prevent this, schedule periodic obsolescence reviews and item refinement sessions.

Technical or functional dependencies, identified during planning, should be explicitly recorded in each item. Dedicated fields in the backlog tool allow quick visualization of links and informed trade-offs.

Continual refactoring practices and periodic cleanup of old User Stories limit obsolete elements. They ensure a dynamic backlog aligned with strategy while preserving delivery smoothness.

By maintaining a “healthy” backlog, organizations ensure no priority item is forgotten and that each sprint delivers perceptible value, even in complex, multi-team projects.

Activate your roadmap with an optimized agile backlog

A structured, prioritized, and continuously updated backlog is the beating heart of an agile organization. By aligning the business roadmap with a clear, hierarchical list of items, you simplify decision-making, reduce bottlenecks, and boost responsiveness. Grooming rituals, RICE or WSJF scoring methods, and KPI implementation enable precise progress tracking and permanent adaptation to market changes.

Whatever the size or complexity of your projects, Edana’s experts are here to help you structure your backlog, establish appropriate governance, and deploy agile best practices. They support your teams in transforming your roadmap into a high-performance, sustainable delivery engine.

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By Mariami

Project Manager

PUBLISHED BY

Mariami Minadze

Mariami is an expert in digital strategy and project management. She audits the digital presences of companies and organizations of all sizes and in all sectors, and orchestrates strategies and plans that generate value for our customers. Highlighting and piloting solutions tailored to your objectives for measurable results and maximum ROI is her specialty.

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